This inside video from the early days of Apple's turnaround captures the genius, vision, and inspiration of arguably one of the greatest marketers of all time: Steve Jobs. He describes with utter clarity the essence of brand marketing, and its relevance to Apple. The effects of the campaign introduced in this archive video went on to revolutionize Apple, and bring it to its tremendous position today. Enjoy!
The FTC’s updated influencer guidelines are officially in play, raising the bar on transparency and consumer protection. Here’s what you need to know.
Discover how STV advertising is reshaping brand strategies with advanced targeting, lower CPMs, and measurable performance.
TikTok has been under scrutiny for years due to concerns over privacy, data security, and its ties to the Chinese government. Here’s a recap of where things stand with TikTok.
As smartphones become common for kids, parents must decide the right age to give their child one.
AI can support human creativity and dramatically increase productivity.
As Google's dominance is challenged, more choices and competition are expected in the search engine market.
