Tribal Activism Goes Viral

We're always impressed when cool brands successfully leverage social media to help save the world - or at least make it a better place. The Warrior Up campaign from Sambazon is a great example of engagement + activism: an integrated, multi-channel marketing campaign that celebrates the company's Sambazon Warriors, individuals working to enact positive social, environmental and economic changes in their communities and in the world-at-large. The custom Facebook app allows fans to upload a picture of themselves and design a personalized headdress that conveys their own unique style. Check it out here!