Twitter’s Super Bowl Touchdown

The football battle between the Ravens and 49ers, Beyonce’s sexy half-time show, and a freak power outage combined to generate a record 24.1 million posts on Twitter during Sunday night’s Super Bowl XLVII. That’s up from 13.7 million last year, and doesn’t even include the buzz surrounding the commercials.

The most notable tweets occurred during the stadium blackout at the Mercedes-Benz Superdome. This real-time marketing showcased brands that were quick on their feet, and joined in the trending social conversation surrounding the blackout.

From an Oreo tweet receiving over 15,000 retweets to Calvin Klein embracing the hottest new trend on Twitter by sharing a Vine video, the following are the top five brands that embraced those 34 minutes in the dark:

1) Oreo Cookie: “Power Out? No Problem” along with a picture of a cookie with the text “You can still dunk in the dark.”

2) Tide: “We can’t get your #blackout, but we can get your stains out.”

3) Audi: “Sending some LEDs to the @MBUSA Superdome right now…”

4) Calvin Klein: “Since the lights are still out…“ accompanied by a Vine of a muscular man doing sit-ups.

5) Jim Beam: “FYI - This #superbowl blackout is sponsored by #JimBeam Black.”

Published on .

More to Read

Effective Local Marketing Tactics That Drive Traffic

“Shop local!” Seems we’ve all become quite familiar with the phrase in the last few years. There’s even a recognized day celebrating local businesses in November (Small Business Saturday). Shopping local is the choice of everyday consumers making the decision to buy produce, clo…

Why is Content Marketing Important?

Content is not only king…it’s a strategic driving force of today’s digital marketing campaigns. Quality content is what can set your brand apart from all others. As one of the most effective methods of developing your brand presence and driving sales – content marketing is a pro…

The Critical Link Between UX and SEO

In recent years, user experience (UX) has become an increasingly important partner of SEO. The main reason: Google. Google’s algorithms have become quite advanced, placing a greater emphasis on UX when ranking websites. Google uses UX signals as ranking factors when determining …

How Instacart is Connecting the Online and In-store Shopping Experience

Since the beginning of the pandemic, eCommerce and online grocery shopping erupted in popularity. It’s easy to see why. No long lines or crowds, more product variety, and delivery right to your door. Instacart soon established itself as a leader in the online shopping category. …

How Can Influencers Help Your Brand?

Jamie Oliver. Kylie Jenner. Alexa Chung. What do these names all have in common? Right now, they are three of the top social influencers in the world. From lifestyle to fashion to fitness, millions of followers are motivated by their every opinion, recommendation, and insight. F…

Digital Marketing Strategy for Success this Holiday Season

For eCommerce brands, the holiday season is the most wonderful (and busiest) time of the year. Experts forecast a 14.1% increase this year in holiday spending, according to the National Retail Federation. In fact, many consumers have already begun their holiday shopping. A recen…

Ready to Grow your Digital Business?

Let's Talk