U.S. Crushes Japan and Europe (in status updates, at least...)

Who needs the World Cup when you can demonstrate world domination via Facebook?

Americans were recently ranked #1 in accessing social media sites from mobile devices in a new study by comScore. The industry research firm compared mobile content use in the US, Japan and Europe - and the results gave everyone a little something to cheer about.

In nearly every other category besides social networking, the Japanese handily beat their American and European counterparts. Over 75% of mobile users in Japan browsed, accessed applications or downloaded content, running virtual circles around the 43.7% of U.S. users and 38.5% of Europeans.

While the Japanese mobile users were the "most connected" of the three markets, the Europeans proved to be texting machines, with 81.7 percent sending a text message in June, compared to 66.8 percent in the U.S. and just 40.1 percent in Japan.

Published on .

More to Read

Tablet showing an AI shopping assistant and puffer jackets on a marketplace

The Future of Marketplaces

Winning brands don't wait for a buyer's yes, they use marketplaces to prove demand first.

A cracked marketing funnel breaking apart and falling into a pile of fragments

The Funnel Collapsed. Your PDPs Have to Change.

The consumer journey has shifted and your basic Product Detail Page won’t cut it anymore.

Illustration of hands dividing a segmented pie chart into market share

The Best Retailers Think Like Brands

Top-performing companies win by building strong brands rather than just selling products.

Consumer on her phone among culture-driven brands like Poppi and Magic Spoon

Today's Consumer Chooses Culture, Not Funnels

Today's consumer journey isn't linear. The brands winning now build community and trust long before they ask for the sale.

Green figure running ahead of a gray crowd, a category-leading apparel brand

How Category-Leading Brands Build Demand

Access alone doesn't create growth. Category-leading apparel brands build demand that moves with the consumer across every channel.

Rocket launching from a lightbulb, product innovation driving new sales growth

Growing Sales Through Product Line Extension and Innovation

When hero product growth slows, product innovation can open the next growth curve. How Hot Chillys and Alp N Rock are doing it.

Ready to Grow your Digital Business?

Let's Talk