• Insights
  • U.S. Crushes Japan and Europe …

U.S. Crushes Japan and Europe (in status updates, at least...)

Who needs the World Cup when you can demonstrate world domination via Facebook?

Americans were recently ranked #1 in accessing social media sites from mobile devices in a new study by comScore. The industry research firm compared mobile content use in the US, Japan and Europe - and the results gave everyone a little something to cheer about.

In nearly every other category besides social networking, the Japanese handily beat their American and European counterparts. Over 75% of mobile users in Japan browsed, accessed applications or downloaded content, running virtual circles around the 43.7% of U.S. users and 38.5% of Europeans.

While the Japanese mobile users were the "most connected" of the three markets, the Europeans proved to be texting machines, with 81.7 percent sending a text message in June, compared to 66.8 percent in the U.S. and just 40.1 percent in Japan.

Published on .

More to Read

Ways to Improve Email Click-Through Rate

Email marketing is a great way to connect with customers and prospects. The key to a successful email campaign is getting people to actually open your message. Click-through rates are a valuable measure of engagement of your emails and an effective way to drive more revenue for …

Affiliate Marketing For Brands

Affiliate marketing is a tactic that allows a publisher to earn commission for promoting your product, service, or brand. Beneficial to both the creator and the brand, affiliate marketing is an effective way to drive sales and online revenue. In fact, affiliate marketing is expe…

Tips to Enhance Your Website’s User Experience (UX)

Your website is a reflection of your business. It’s where most customers first interact and engage with your brand. And what we know holds true with eCommerce experiences – customers love simple, satisfying, and responsive. If you’re not providing a great user experience, your c…

Creating an Effective Retargeting Strategy (to Achieve Greater ROI)

Chances are, you’ve spent substantial time, effort, (and money) hoping visitors on your website will shop, fill their carts, and subsequently hit the ‘buy now” button. That’s the perfect shopping scenario. Yet studies show that the typical bounce rate is 49% and an astonishing 9…

A Comprehensive Guide to OTT Advertising

OTT is ushering in a new era of awareness marketing. In the past, it required millions of dollars to run a TV commercial that would reach a wide range of audiences. ‘Over-the-top’ platforms remove the barrier of entry for growing brands into TV advertising. Today, OTT allows bra…

Effective Local Marketing Tactics That Drive Traffic

“Shop local!” Seems we’ve all become quite familiar with the phrase in the last few years. There’s even a recognized day celebrating local businesses in November (Small Business Saturday). Shopping local is the choice of everyday consumers making the decision to buy produce, clo…

Ready to Grow your Digital Business?

Let's Talk