• Insights
  • X-1 Featured on The Today …

X-1 Featured on The Today Show

What a great way to start the week! This past Monday, our client X-1 was featured on The Today Show with Kathie Lee and Hoda. X-1, formerly H2O Audio, the most trusted brand in waterproof audio solutions for swimmers and aquatic athletes, recently recognized a new market opportunity for their innovative waterproof technology. H2O decided to expand their brand beyond just water sports, creating weatherproof and sweatproof headphones and cases for running, triathlon fitness, outdoor sports and more. That’s where Cuker stepped in. We were given the opportunity to create a new brand name, logo, tagline, packaging and eCommerce store for X-1.

The ladies on The Today Show selected the X-1 Momentum Headphones as one of their favorite things this week. Kathie Lee and Hoda explained the full product functionality including water resistance, ultra-light design, stay put fit, and the iPhone compatible remote and mic. Kathie Lee and Hoda, we must agree that they are our “favorite headphones ever” too!

Published on .

More to Read

Effective Local Marketing Tactics That Drive Traffic

“Shop local!” Seems we’ve all become quite familiar with the phrase in the last few years. There’s even a recognized day celebrating local businesses in November (Small Business Saturday). Shopping local is the choice of everyday consumers making the decision to buy produce, clo…

Why is Content Marketing Important?

Content is not only king…it’s a strategic driving force of today’s digital marketing campaigns. Quality content is what can set your brand apart from all others. As one of the most effective methods of developing your brand presence and driving sales – content marketing is a pro…

The Critical Link Between UX and SEO

In recent years, user experience (UX) has become an increasingly important partner of SEO. The main reason: Google. Google’s algorithms have become quite advanced, placing a greater emphasis on UX when ranking websites. Google uses UX signals as ranking factors when determining …

How Instacart is Connecting the Online and In-store Shopping Experience

Since the beginning of the pandemic, eCommerce and online grocery shopping erupted in popularity. It’s easy to see why. No long lines or crowds, more product variety, and delivery right to your door. Instacart soon established itself as a leader in the online shopping category. …

How Can Influencers Help Your Brand?

Jamie Oliver. Kylie Jenner. Alexa Chung. What do these names all have in common? Right now, they are three of the top social influencers in the world. From lifestyle to fashion to fitness, millions of followers are motivated by their every opinion, recommendation, and insight. F…

Digital Marketing Strategy for Success this Holiday Season

For eCommerce brands, the holiday season is the most wonderful (and busiest) time of the year. Experts forecast a 14.1% increase this year in holiday spending, according to the National Retail Federation. In fact, many consumers have already begun their holiday shopping. A recen…

Ready to Grow your Digital Business?

Let's Talk