Innovation, Trends & Technology

Running an Effective Giveaway on Social Media

Running an Effective Giveaway on Social Media

When it comes to connecting with your audience, few things beat social media giveaways and contests. Giveaways make the consumer excited about your brand and, when done correctly, encourage them to share and spread the word on their personal social channels. This creates an in...

The Increasing Power of YouTube

The Increasing Power of YouTube

In an age where video and visual content is consumed more than ever before, YouTube reigns king. With videos on everything from how to build a coffee table to the bloopers from Season 2 of Friends - YouTube pretty much has it all. It comes as no surprise that the video hosting...

Why Video is the Future of Social Media

Why Video is the Future of Social Media

From our mobile phones to laptops, video content has taken over our screens. By 2022, online videos will make up more than 82% of all consumer internet traffic, which is 15 times higher than it was in 2017. It’s not too hard to see why video is so popular these days - ...

Google Marketing Live

Google Marketing Live 2019: The Latest Innovations

Over 5,000 marketers from around the world gathered in San Francisco for Google Marketing Live. At this annual conference, top Google executives present the next innovations to their impressive suite of advertising channels. Here are some of the most important features to keep...

Innovation Announcements from Facebook’s F8 Conference

Innovation Announcements from Facebook’s F8 Conference

Last week, thousands of developers, creators and entrepreneurs from around the world gathered in San Jose, CA for F8, Facebook’s annual conference about the future of technology. Mark Zuckerberg kicked off the two-day event with a keynote that addressed how Facebook is buildin...

The Power of Brand Storytelling

The explosion of digital has now made products and services immediately accessible to consumers from the palm of our hands anytime, anywhere. The average consumer spends around 11 hours a day interacting with digital and other media outlets according to the first-quarter 2018 ...

web_accessibility

What you need to know about Accessibility & Websites

Website Accessibility is a hot topic now and key area of focus for web developers. While the Web and eCommerce industries have been unregulated for a long time, the landscape is changing and new rules are coming into play. A key factor driving the push for accessibility is the...

brands_amazon

Brands & Amazon

Amazon has grown to have 41% of eCommerce in 2018 and is projected to grow to 50% by 2021. The reach and power of Amazon is undeniable. With their highly sophisticated technology platform, streamlined mobile shopping, and ecosystem of offerings, the retail giant is becoming mo...

live_revolution

Live Revolution - The Next Big Thing in Social Media

The next big thing in Social Media is here. While social media started with image and text based ‘posts’ the format is changing and the trend is headed toward video. With the increase in mobile usage and video consumption through social media, the format of social content is r...

influencerblogphoto

Leveraging the Power of Social Influencer Marketing

As the world and its conversations shift to social media, consumers are looking to their peers for advice on purchase decisions more than ever. This has paved the way for influencer marketing budgets to be doubled in 2018. In fact, according to a Tomoson survey, 59% of markete...