Innovation, Trends & Technology

Innovation Announcements from Facebook’s F8 Conference

Innovation Announcements from Facebook’s F8 Conference

Last week, thousands of developers, creators and entrepreneurs from around the world gathered in San Jose, CA for F8, Facebook’s annual conference about the future of technology. Mark Zuckerberg kicked off the two-day event with a keynote that addressed how Facebook is buildin...

The Power of Brand Storytelling

The explosion of digital has now made products and services immediately accessible to consumers from the palm of our hands anytime, anywhere. The average consumer spends around 11 hours a day interacting with digital and other media outlets according to the first-quarter 2018 ...

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What you need to know about Accessibility & Websites

Website Accessibility is a hot topic now and key area of focus for web developers. While the Web and eCommerce industries have been unregulated for a long time, the landscape is changing and new rules are coming into play. A key factor driving the push for accessibility is the...

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Brands & Amazon

Amazon has grown to have 41% of eCommerce in 2018 and is projected to grow to 50% by 2021. The reach and power of Amazon is undeniable. With their highly sophisticated technology platform, streamlined mobile shopping, and ecosystem of offerings, the retail giant is becoming mo...

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Live Revolution - The Next Big Thing in Social Media

The next big thing in Social Media is here. While social media started with image and text based ‘posts’ the format is changing and the trend is headed toward video. With the increase in mobile usage and video consumption through social media, the format of social content is r...

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Leveraging the Power of Social Influencer Marketing

As the world and its conversations shift to social media, consumers are looking to their peers for advice on purchase decisions more than ever. This has paved the way for influencer marketing budgets to be doubled in 2018. In fact, according to a Tomoson survey, 59% of markete...

Multi-Channel Attribution Modeling for Digital Marketing

Multi-Channel Attribution Modeling for Digital Marketing

With the growth of the digital landscape and more marketing dollars going toward digital, there is a growing demand for better multi-channel attribution modeling. How do the different channels contribute to generating sales? Should we be giving more credit to one channel over ...

Digital Marketing for Natural Food Brands

Digital Marketing for Natural Food Brands

Health and wellness have converged into a revolution sparked by media, and food brands are at the forefront of fueling it - creating cleaner, more natural products that are better for us and the world. As consumers adapt healthier and more sustainable ways of consuming product...

Consumer Trends in Online Grocery & Food CPG Shopping

Consumer Trends in Online Grocery & Food CPG Shopping

We’ve all had those days when a trip to the grocery store feels a little out of reach. Allotting time out of your busy schedule, circling the parking lot for a spot, wandering the aisles for what you need (cue the impulse buys), standing in the checkout line, then carrying you...

6 Tips for Black Friday Marketing

6 Tips for Black Friday Marketing

Is your brand ready for the rush? Black Friday and Cyber Monday kick the holiday season into full gear, serving as the most anticipated days for shoppers to score the best deals of the year and get a head start on their holiday gifts. Here are six tips as you plan your ...