Cuker's Rip Curl and Amari Websites Named Finalists in OMMA Awards
Cuker Agency has been recognized as a two-time 2016 OMMA Awards finalist for our work with Amari and Rip Curl. The Online Marketing Media and Advertising (OMMA) Awards honors agencies and advertisers that push the potential of digital advertising.
Amari’s responsive eCommerce website was named a finalist in the Fashion/Beauty/Cosmetics category. The new website, which was designed from the ground up with a mobile-first approach, incorporates eCommerce best practices to help the emerging activewear brand drive digital growth and connect with shoppers in a meaningful way.
Rip Curl’s responsive eCommerce website was selected as a finalist in the Retail/Restaurants category. Our goal with the website was to help Rip Curl connect with their growing mobile audience while staying true to their 47 years of brand history. The new responsive design includes a robust eCommerce experience that delivers a seamless shopping experience across all devices. The project has helped Rip Curl to experience a 57% increase in traffic, 700% increase in mobile sales, and 57% increase in online sales.
The winners will be announced Monday, September 26, 2016, during MediaPost’s OMMA Awards Cocktail Reception and Dinner during Advertising Week in New York.
About OMMA Awards The annual OMMA Awards for Online Advertising Creativity were created in 2006 to honor advertisers that push the potential of online advertising creative. In 2008, two new disciplines were added: the OMMA Awards for Integrated Online Campaigns, which honors brand marketers and their agencies; and the OMMA Awards for Web Site Excellence, which honors Web Publishers. For more information on the OMMA awards, please visit www.mediapost.com/ommaawards.