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Holiday Digital Marketing Guide: Reaching Shoppers and Driving Sales

During the holiday season, consumers are bombarded with an assortment of holiday-themed advertisements, making the landscape both crowded and repetitive. As more brands adopt omnichannel into the framework of their holiday campaign, marketers need to be both clever and strategic if they’re to gain any traction during the holidays. If there was …
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10 Digital Marketing Trends

The state of digital marketing is constantly evolving. In order to keep up with consumers, brands must adapt to these changing digital trends. This year, mobile will be the hot topic and a key driver for digital marketing success. Here are 10 things to look out for this year: 1. Mobile Will …
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Brands & Amazon

Amazon has grown to have 41% of eCommerce in 2018 and is projected to grow to 50% by 2021. The reach and power of Amazon is undeniable. With their highly sophisticated technology platform, streamlined mobile shopping, and ecosystem of offerings, the retail giant is becoming more dominant every year. Audience & Loyal …
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Driving Sales from Social Media in a Post iOS Era

Last year, Apple came out with the iOS 14 update, giving users the option to opt out of data sharing every time an app is downloaded. Since its rollout, the effect of iOS 14 on marketing and advertising has been tremendous. For years, marketers have relied on data sharing for paid search …
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Affiliate Marketing For Brands

Affiliate marketing is a tactic that allows a publisher to earn commission for promoting your product, service, or brand. Beneficial to both the creator and the brand, affiliate marketing is an effective way to drive sales and online revenue. In fact, affiliate marketing is expected to generate over $8 billion by the …
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Digital Marketing for Natural Food Brands

Health and wellness have converged into a revolution sparked by media, and food brands are at the forefront of fueling it - creating cleaner, more natural products that are better for us and the world. As consumers adapt healthier and more sustainable ways of consuming products, they are turning to digital to …
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AI in Marketing

Artificial intelligence (AI) has grown significantly in recent years and isn’t expected to slow down anytime soon. In fact, AI is projected to see an annual growth rate of 37.3% from 2023 to 2030. From Apple’s Face ID to Amazon’s Alexa, AI is seamlessly integrating into our daily lives. You’ve likely been …
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