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Proven Ways to Increase Your Conversion Rate

Boosting conversion is vital for online businesses. For eCommerce to thrive, attracting visitors to a site is half the equation – brands also need to get people to act and ‘convert’. When conversion rates improve, sales normally see a hike as well. A conversion rate is the percentage of users who complete …
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Women-Owned Online Businesses

While there’s great progress being made, there continues to be a gap between women-owned businesses and female leadership roles versus their male counterparts. In 2019, for example, annual revenue of male-owned businesses was [almost 2x higher](https://www.globenewswire.com/news-release/2020/03/10/1998084/0/en/Credit-Scores-and-Revenue-of-Women-Owned-Businesses-Rose-But-Revenue-Gap-Grew-in-2019-According-to-Biz2Credit-s-Annual-Study.html) than of female businesses. Studies also indicate that females only represent [29% of senior management](https://leftronic.com/ceo-statistics/). Though …
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