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The Power of Email Marketing & CRM

Even in the age of social media, where ideas, thoughts, and information are instantaneously exchanged － email marketing remains a vital and effective business strategy to reach and engage a target audience. Why? Consider the following: * 99% of consumers check email at least once a day * Email marketing returns $42 …
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Google is Going Cookieless...But Not Yet

Cross-site cookies have played a vital role in the web experience for over a quarter of a century. Recording user data like age, gender, historic behavior on websites, and search history, third-party cookies have yielded invaluable information to advertisers looking to optimize ad targeting. But with Google’s push to stop the use …
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Leveraging Video on Social Media for Brand Marketing

Video content is king in the world of social media. Just go online right now and scroll through the gamut of short-form videos, stories, challenges, vlogging clips, and full-production ads. It’s clear that video on social is the future of marketing and advertising. Video content offers a cost-effective way for marketers to …
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