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10 Digital Agency Principles That Ensure Brand Growth

At Cuker, we are an award winning Digital Agency that provides clients with the latest digital strategies. We take a creative and innovative approach to grow our client’s brands and surpass business goals. As a Digital Agency Partner, we pride ourselves on living by these 10 principles: 1. Partnership At Cuker, we believe …
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Pinterest for Brands: 5 Ways to Build a Brand Following on Pinterest

It’s official – Pinterest is here to stay. The virtual pinboard for social image sharing is one of the fastest growing websites on the Internet, and consumer and marketer obsession over the social media craze continues to grow. The number of daily Pinterest users has increased by 145% since January. In May, …
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10 Marketing Trends to Watch

This year is drawing to a close, and retailers and marketers are already looking ahead towards the next big trends in digital marketing. Next year promises to deliver sales growth in eCommerce and mobile commerce, along with a new string of marketing “buzzwords” such as SoLoMo and big data. From among the …
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Driving Sales from Social Media in a Post iOS Era

Last year, Apple came out with the iOS 14 update, giving users the option to opt out of data sharing every time an app is downloaded. Since its rollout, the effect of iOS 14 on marketing and advertising has been tremendous. For years, marketers have relied on data sharing for paid search …
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Why is Content Marketing Important?

Content is not only king…it’s a strategic driving force of today’s digital marketing campaigns. Quality content is what can set your brand apart from all others. As one of the most effective methods of developing your brand presence and driving sales – content marketing is a proven strategy for most businesses. Before …
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Effective Local Marketing Tactics That Drive Traffic

“Shop local!” Seems we’ve all become quite familiar with the phrase in the last few years. There’s even a recognized day celebrating local businesses in November (Small Business Saturday). Shopping local is the choice of everyday consumers making the decision to buy produce, clothing, and day to day items from a local …
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Preparing Your Customer Experience For A Millennial Audience

With over 72 million, millennials have taken over baby boomers to be the largest group of consumers in the U.S. Born between 1981 and 1996, millennials are the first generation to grow up with social media, immediate real-time responses, smartphones, and constant access to information. As a result, millennials have come to …
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Enhancing User Experience with Artificial Intelligence (AI)

Artificial intelligence (AI) is changing the way marketers and brands think about user experiences. User experience (UX) affects how we feel while interacting with a brand’s website, mobile application, or device. A strategic UX design can create a positive user experience that initiates a sense of loyalty to a brand. Thanks to …
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How to Boost Social Media Engagement

For many brands, increasing social media engagement is on top of this year’s to-do list. Boosting social engagement can elevate brand awareness and help your business reach as many customers as possible. How can you improve your social engagement as quickly and easily as possible? As we’ll see, it’s more than just …
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OTT is the Next Social Media Ads

In recent years, marketing has undergone a major shift from traditional TV advertising to over-the-top (OTT) advertising. Today, audiences are increasingly using online streaming platforms to consume video content. As more people switch to streaming content, brands are investing more in OTT advertising. By the end of this year, $316.10 billion is …
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Thanksgiving Weekend Brings Record-Breaking Numbers

Black Friday set a new high at $6.22 billion in sales, and Cyber Monday became the single largest shopping day in US history at $7.9 billion in sales.
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Preparing for Your Website Redesign

Going through a website redesign should be fun and exciting. It’s a chance to rethink how you present your brand digitally and create a fresh website that everyone in the company can be proud to promote.   Before you start on your journey, here’s a list of things you should consider based …
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10 Digital Marketing Trends

The state of digital marketing is constantly evolving. In order to keep up with consumers, brands must adapt to these changing digital trends. This year, mobile will be the hot topic and a key driver for digital marketing success. Here are 10 things to look out for this year: 1. Mobile Will …
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10 Ways Consumers Are Analyzing Your Brand Online

There once was a time when branding experts and marketers would focus on market research, developing the brand messaging, and exposing the brand image through traditional print and television advertising to a passive audience that would accept that message at face value. It was a one-way dialog from brand to consumer. This …
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Creating an Effective Retargeting Strategy (to Achieve Greater ROI)

Chances are, you’ve spent substantial time, effort, (and money) hoping visitors on your website will shop, fill their carts, and subsequently hit the ‘buy now” button. That’s the perfect shopping scenario. Yet studies show that the typical bounce rate is 49% and an astonishing 96% of people who visit your website are …
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Building a Culture for the Digital Age

The new digital age requires businesses to proactively adapt and evolve. Companies need to utilize advanced technology, analyze online customer behavior, and cultivate a harmonious culture within a more distributed (remote and hybrid) workforce. Many past models and traditional ways of thinking will be obsolete in the digital age. Now is the …
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AI in Marketing

Artificial intelligence (AI) has grown significantly in recent years and isn’t expected to slow down anytime soon. In fact, AI is projected to see an annual growth rate of 37.3% from 2023 to 2030. From Apple’s Face ID to Amazon’s Alexa, AI is seamlessly integrating into our daily lives. You’ve likely been …
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Proven Ways to Increase Your Conversion Rate

Boosting conversion is vital for online businesses. For eCommerce to thrive, attracting visitors to a site is half the equation – brands also need to get people to act and ‘convert’. When conversion rates improve, sales normally see a hike as well. A conversion rate is the percentage of users who complete …
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