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Digital Marketing for Natural Food Brands

Health and wellness have converged into a revolution sparked by media, and food brands are at the forefront of fueling it - creating cleaner, more natural products that are better for us and the world. As consumers adapt healthier and more sustainable ways of consuming products, they are turning to digital to …
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Millennials: Marketing for the Next Generation

The group known collectively as Millennials is already shifting the cultural and economic landscape in the U.S. The generation that inspired the front-facing camera and selfie stick, Millennials are coming of age and occupying a larger slice of the U.S. consumer population. With an annual buying power of $200 billion, this generation …
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Leveraging Snapchat to Grow Your Brand

In an age where connecting with your audience is key, Snapchat redefines the brand-consumer connection through rich, unique brand experiences. Feeling connected to a brand can stem from many things, but fostering that connection is what brands can and should control. Snapchat serves as the perfect vehicle for doing this, offering the …
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10 Ways Consumers Are Analyzing Your Brand Online

There once was a time when branding experts and marketers would focus on market research, developing the brand messaging, and exposing the brand image through traditional print and television advertising to a passive audience that would accept that message at face value. It was a one-way dialog from brand to consumer. This …
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The Five Best Brands Using Social Media Today

Over the past several years, social media has grown to become one of the best ways for companies to market their brand and engage fans online. This year, five brands in particular have used social media most effectively to promote the brand and reach followers directly. The following brands have found huge …
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The Power of Brand Storytelling

The explosion of digital has now made products and services immediately accessible to consumers from the palm of our hands anytime, anywhere. The average consumer spends around 11 hours a day interacting with digital and other media outlets according to the first-quarter 2018 Nielsen Total Audience Report. Ads are now more targeted …
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What are NFTs and How Can Brands Use Them?

In the digital world, NFTs are everywhere! And they’re generating huge amounts of buzz…and coin. Take for instance the ‘Nyan Cat’ meme (an animated cat with a pop tart body that glides through space), it cashed in $600,000 last year. That’s just one example of how collected digital assets have become cool, …
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Six Digital Disrupters & What We Can Learn From Them

Remember in grade school studying the industrial revolution, and how that changed the world? Learning about when Gutenberg invented the printing press and that it enabled faster distribution of information? That one device triggered an entire social shift. Today we are still early in an age of a transformation that stands to …
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Navigating the Digital Era: OMMA LA Keynote Recap

At this year’s OMMA LA conference, our CEO Aaron Cuker delivered a keynote presentation with Rip Curl’s SVP of Sales and Marketing, Dylan Slater. The keynote titled “Navigating the Digital Era - Mobile, Digital, Retail & Brand-Building” addressed this new phase in Rip Curl’s business as they evolve for the digital age. …
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