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AI in Marketing

Artificial intelligence (AI) has grown significantly in recent years and isn’t expected to slow down anytime soon. In fact, AI is projected to see an annual growth rate of 37.3% from 2023 to 2030. From Apple’s Face ID to Amazon’s Alexa, AI is seamlessly integrating into our daily lives. You’ve likely been …
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AI-Powered Search Engines

As AI and machine learning continue to evolve, their application in search engine algorithms is becoming more prominent. With AI-powered search, we can anticipate more conversational, accurate, and personalized results. Today, AI is fundamental to any search engine being used from what search results you see to what related topics you are …
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Google is Going Cookieless...But Not Yet

Cross-site cookies have played a vital role in the web experience for over a quarter of a century. Recording user data like age, gender, historic behavior on websites, and search history, third-party cookies have yielded invaluable information to advertisers looking to optimize ad targeting. But with Google’s push to stop the use …
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Six Essential Elements of Mobile UX Design

Effective mobile design is critical for connecting with today’s on-the-go consumers, who are increasingly using their smartphones and other mobile devices throughout every step of the buying process - from research to discovery and from exploration to purchase.  Just how important is mobile in 2015? Mobile now comprises more than half of …
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Apple TV: A Game Changer?

Should your brand care about Apple TV? To truly understand if it’s relevant to your brand, let’s take a look at the role it has in a consumer’s lifestyle.There are 3 types of consumers who watch TV: the cable TV subscribers, the cord-cutters, and the people in-between.Cable TV subscribers engage in programming …
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Rethinking the Customer Journey for the Digital Age

The Digital Age has ushered in a new era in commerce and digital branding, as well as a new set of customer expectations. How and when we shop, make purchasing decisions, and engage with brands has completely changed. In the era of traditional advertising, marketing messages were delivered in a one-way communication …
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Preparing for Your Website Redesign

Going through a website redesign should be fun and exciting. It’s a chance to rethink how you present your brand digitally and create a fresh website that everyone in the company can be proud to promote.   Before you start on your journey, here’s a list of things you should consider based …
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Digital Trends for the New Year

The outlook for this year includes a variety of technological shifts, both globally and across the digital landscape. With the growth of everything from virtual reality to advancements in the Internet of Things (IoT) and data-driven marketing, technology is transforming the customers expectations from brands and businesses. As the evolution from traditional …
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Digital Marketing for Natural Food Brands

Health and wellness have converged into a revolution sparked by media, and food brands are at the forefront of fueling it - creating cleaner, more natural products that are better for us and the world. As consumers adapt healthier and more sustainable ways of consuming products, they are turning to digital to …
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