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AI Regulation in the EU

As artificial intelligence (AI) and machine learning technologies become more common within the daily lives of the general public, the demand for ethical safeguards and transparency on how AI-based systems are being used increases. With this in mind, the European Union has passed a world-first legislation, called the Artificial Intelligence Act, set …
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Cyber Week Sales Strong, Yet Slightly Down This Holiday Season

Supply chain shortages, early shopping, and even earlier deals may have contributed to a slight decline in U.S. eCommerce sales during Cyber Week.
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Using Social Media Advertising to Drive eCommerce

The last few months has proved to be quite an exciting time for social commerce. Off the success of Facebook Advertising and Twitter’s “Buy Now” button, Pinterest and Instagram both announced similar shopping features within hours of each other. So why are marketers going crazy for social advertising? Social media advertising allows …
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The Power of Brand Storytelling

The explosion of digital has now made products and services immediately accessible to consumers from the palm of our hands anytime, anywhere. The average consumer spends around 11 hours a day interacting with digital and other media outlets according to the first-quarter 2018 Nielsen Total Audience Report. Ads are now more targeted …
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CPG Brands Turn To Digital Marketing During Pandemic

COVID-19 has changed the way Americans shop for products, goods, and services. According to a McKinsey report, US eCommerce experienced 10 years growth in just a three-month period. A historic drop in consumer confidence has been met by a need for essential items such as household supplies and packaged food. Before the …
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Content Marketing & SEO Strategies for eCommerce Success

The seamless integration of content marketing and SEO is one of the most powerful tools that brands use for standing out in a competitive digital landscape.  Often people think of content marketing and SEO as two distinct, mutually exclusive initiatives. However, successful brands understand that these two are in reality both components …
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Marketing to Generation Z

A new wave of young consumers is emerging and demanding the attention of businesses at a dizzying rate. Gen Z’ers are not only sharp consumers, but they are tech-dependent, financially-savvy and have more resources than previous generations - making them an extremely powerful force that marketers should not ignore. Generation Z holds …
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10 Marketing Trends to Watch

This year is drawing to a close, and retailers and marketers are already looking ahead towards the next big trends in digital marketing. Next year promises to deliver sales growth in eCommerce and mobile commerce, along with a new string of marketing “buzzwords” such as SoLoMo and big data. From among the …
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The Five Best Brands Using Social Media Today

Over the past several years, social media has grown to become one of the best ways for companies to market their brand and engage fans online. This year, five brands in particular have used social media most effectively to promote the brand and reach followers directly. The following brands have found huge …
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Ways to Improve Email Click-Through Rate

Email marketing is a great way to connect with customers and prospects. The key to a successful email campaign is getting people to actually open your message. Click-through rates are a valuable measure of engagement of your emails and an effective way to drive more revenue for your business. Let’s take a …
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What's Really Going On With Threads & X?

In the ever-evolving landscape of technology, few apps have generated as much news or chatter as the takeover and rebranding of X (formerly Twitter) and the launch of Instagram’s newest app, Threads. These two social platforms have not only been in the headlines, but also at the forefront of discussions among tech …
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Utilizing AI for Personalization of Websites & Digital Experiences

In the innovation race today, brands are looking to incorporate new technologies - artificial intelligence, user interfaces, big data analysis and advanced merchandising - to create personalized web experiences for their customers. So where do you start?  Who’s doing it well?  What’s the right strategy for your brand?  How do you create …
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How Data Helps Shape Brand Storytelling

Since prehistoric cave drawings of the Magdalenian age, humans have used information to communicate, entertain, and record daily events. Though much has changed over the last ten thousand years, we are still storytellers…utilizing technology, analytics, and data to shape meaningful narratives that resonate with people and influence human behavior. In today’s digital …
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How to Leverage Big Data for Smarter Marketing

In the next decade, a major part of your business success will depend on how you leverage ‘big data’. Businesses today collect huge volumes of data at incredibly high speeds. With the rise of social media, [2.5 quintillion bytes](https://seedscientific.com/how-much-data-is-created-every-day/) of data are produced every day. This influx of big data can be …
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Everything You Need to Know About Meta AI

Through research and collaboration, Meta is advancing experiences for users worldwide through state-of-the-art Generative AI. Meta’s ever-evolving AI offers fully immersive experiences, allowing users to connect and express themselves with people on innovative new levels, in a responsible and safe environment. In this article, we’ll explore Meta’s investment in AI, its latest …
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Rethinking the Customer Journey for the Digital Age

The Digital Age has ushered in a new era in commerce and digital branding, as well as a new set of customer expectations. How and when we shop, make purchasing decisions, and engage with brands has completely changed. In the era of traditional advertising, marketing messages were delivered in a one-way communication …
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Six Essential Elements of Mobile UX Design

Effective mobile design is critical for connecting with today’s on-the-go consumers, who are increasingly using their smartphones and other mobile devices throughout every step of the buying process - from research to discovery and from exploration to purchase.  Just how important is mobile in 2015? Mobile now comprises more than half of …
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Apple TV: A Game Changer?

Should your brand care about Apple TV? To truly understand if it’s relevant to your brand, let’s take a look at the role it has in a consumer’s lifestyle.There are 3 types of consumers who watch TV: the cable TV subscribers, the cord-cutters, and the people in-between.Cable TV subscribers engage in programming …
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