The Goal
In our partnership with Orlando Precision, the goal was to elevate the brand presentation as they evolved from a primarily spring manufacturer to offering a larger portfolio of precision manufactured parts. We also needed to showcase the diversity of the industries Orlando serves, including aerospace, defense, automotive, process manufacturing, and more.
The Approach
We started with a website redesign and rebrand from Orlando Springs to Orlando Precision. We gave the website a fresh look and feel to simplify the customer journey and showcase their industry offerings. We also modernized the website copy to connect with their target audience.
To support the website's content creation, we produced a photoshoot to capture assets that better suited the new, elevated brand. We also created a new brand video that showcases the power of their offering and services. The new digital platform heroes their people and customers and showcases how they help keep America moving.