Orlando Precision - When Precision Matters

Orlando Precision x Cuker Agency Case Study

Orlando Precision partnered with Cuker to elevate its brand strategy and reinvision its website design.

Orlando Precision takes pride in providing quality precision-manufactured parts. Founded in 1957, Orlando Springs began offering custom springs and wire forms for the aerospace and defense industries. Over time, the company built an outstanding reputation for its manufacturing excellence across a diverse set of industries, delivery of precision-quality parts, and use of cutting-edge technology.

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An Inside Look

The Goal

In our partnership with Orlando Precision, the goal was to elevate the brand presentation as they evolved from a primarily spring manufacturer to offering a larger portfolio of precision manufactured parts. We also needed to showcase the diversity of the industries Orlando serves, including aerospace, defense, automotive, process manufacturing, and more.

The Approach

We started with a website redesign and rebrand from Orlando Springs to Orlando Precision. We gave the website a fresh look and feel to simplify the customer journey and showcase their industry offerings. We also modernized the website copy to connect with their target audience.

To support the website's content creation, we produced a photoshoot to capture assets that better suited the new, elevated brand. We also created a new brand video that showcases the power of their offering and services. The new digital platform heroes their people and customers and showcases how they help keep America moving.

Campaign Success

With a new name, updated website, and successful content strategy, Cuker helped elevate Orlando Precision’s brand, matching its high standards of exceptional precision and uncompromising quality.