The Goal
It was our mission to present Total Safety as the leading global provider of integrated safety services, equipment, and technology. By elevating the brand and developing a fresh website design, we would help Total Safety generate more leads and conversions. We also needed to develop and communicate new branding for the company’s advanced technology.
The Approach
Our partnership with Total Safety began with a complete redesign of the website. With a fresh, innovative design perspective and eCommerce functionality, our creative team went to work developing the homepage and the services, locations, rental, and technology pages. We wanted to ensure a user-friendly experience while broadcasting the brand’s comprehensive safety services, industry experience, equipment catalog, global locations, and industry awards and recognition. The eCommerce portion of the website was designed and built on the new SalesForce Lightning B2B platform.
We also created the SafeTek™ brand for their technology services and crafted a powerful video to communicate Total Safety’s technological innovations and brand story with a newly crafted tagline, “When Safety Matters, We’re Ready.”
