Total Safety – When Safety Matters, We're Ready

Digital Brand Transformation & Website Design

Total Safety partnered with Cuker to elevate the company’s digital brand and website design, helping to position the company as a global leader in safety solutions and services.

Total Safety is a top industrial safety solutions company providing equipment, solutions, and strategies to keep employees, neighbors, and work environments around the world safe.

Play Video

An Inside Look

The Goal

It was our mission to present Total Safety as the leading global provider of integrated safety services, equipment, and technology. By elevating the brand and developing a fresh website design, we would help Total Safety generate more leads and conversions. We also needed to develop and communicate new branding for the company’s advanced technology.

The Approach

Our partnership with Total Safety began with a complete redesign of the website. With a fresh, innovative design perspective and eCommerce functionality, our creative team went to work developing the homepage and the services, locations, rental, and technology pages. We wanted to ensure a user-friendly experience while broadcasting the brand’s comprehensive safety services, industry experience, equipment catalog, global locations, and industry awards and recognition. The eCommerce portion of the website was designed and built on the new SalesForce Lightning B2B platform.

We also created the SafeTek™ brand for their technology services and crafted a powerful video to communicate Total Safety’s technological innovations and brand story with a newly crafted tagline, “When Safety Matters, We’re Ready.”

Website Success

The website redesign and technology branding helped elevate Total Safety to a new digital level. We enhanced Total Safety’s online brand by making the site user friendly, information-rich, and technology centric...all leading to increased inquiries, leads, and sales. It’s now easier for customers everywhere to identify with the brand and utilize their world-class safety services, solutions, and innovations.

Related Case Studies