Westfield – Transforming The Face Of Retail

Digital Transformation Strategy & Digital Marketing

The Westfield Group partnered with Cuker on digital strategy, social media, and digital marketing to enhance their mall experience. In the age of digital and eCommerce, Westfield is innovating and thriving - adding new digital dimensions to the signature Westfield experience.

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An Inside Look

The Goal

Westfield understood that the future success of the company relied heavily on an effective digital strategy and digital integration. Collaborating with the global shopping leader, our goal was to utilize digital and social media to enhance the mall experience and build the ultimate luxury-shopping destination.


Of Impressions

The Approach

Cuker developed a comprehensive social media strategy to engage Westfield’s audience on Facebook, Twitter, Instagram, and Pinterest. We produced social campaigns that created engagement in the mall experience. We concepted and launched a shopper suggestion campaign for restaurant additions to the food court via social channels. Partnering with key mall retailers like Tesla and Bloomingdale’s, we promoted products, showcased seasonal trends, and stimulated engagement online. Cuker also launched social media advertising to support activities and promotions at the mall, like the live filming of “Extra” onsite at the Century City location. Through social media, we were able to engage many celebrities, fashionistas, and “Extra” fans.


Increase in Engagement

Campaign Success

By delivering an effective digital marketing strategy, we helped build the Westfield brand online. Our strategic endeavors increased foot traffic, built tremendous social media engagement, and supported the company’s mission to provide the ultimate shopping mall experience.


Contest & Campaign Participants

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