Westfield understood that the future success of the company relied heavily on an effective digital strategy and digital integration. Collaborating with the global shopping leader, our goal was to utilize digital and social media to enhance the mall experience and build the ultimate luxury-shopping destination.
Cuker developed a comprehensive social media strategy to engage Westfield’s audience on Facebook, Twitter, Instagram, and Pinterest. We produced social campaigns that created engagement in the mall experience. We concepted and launched a shopper suggestion campaign for restaurant additions to the food court via social channels. Partnering with key mall retailers like Tesla and Bloomingdale’s, we promoted products, showcased seasonal trends, and stimulated engagement online. Cuker also launched social media advertising to support activities and promotions at the mall, like the live filming of “Extra” onsite at the Century City location. Through social media, we were able to engage many celebrities, fashionistas, and “Extra” fans.