The success of the Bourne films has created a loyal following among action-thriller fans worldwide. With the latest installment, our goal was to engage movie-goers and drive them to ArcLight Cinemas for a unique and exciting movie experience.
Capitalizing on the buzz about the series, Cuker harnessed the power of social media to deliver strategically targeted ads. We used location, audience, and behavioral-based targeting to create broad awareness. To increase engagement, we built out experiential marketing at ArcLight Cinemas’ national branches and integrated it with our social media campaign. We launched a contest leveraging social hashtags to encourage user-generated content. As fans poured in to see Jason Bourne, many participated in sharing their movie experience through social media.