The Goal
Collaborating with Simply Solar, our goal was to drive leads, generate appointments for solar consultations, increase revenue, and establish Simply Solar as the Bay Area’s leader in solar solutions.
25%
Increase in Revenue
The Approach
From ads to content and creative, Cuker built a communications strategy around ‘Solar Made Simple’. We gave the website a fresh, simplified look and feel. We made it easier for customers to set up appointments, view features and benefits, and learn about the Simply Solar experience.
We then launched performance marketing (search, social, and paid media) to drive leads, engagement, and conversions. We also utilized SMS and marketing automation to generate leads and motivate potential customers to set appointments for a solar consultation.