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Trex – Beauty & Function

Digital Brand Transformation - Website & Marketing

Trex teamed with Cuker for strategy, website design, and SEO to disrupt the decking market. Trex is the global leader in wood-alternative composite decking.

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An Inside Look

The Goal

Our goal was to showcase the beauty of the product while educating customers and the trade about the benefits of composite decking.

2X

Growth

in Online Leads

The Approach

We started with a comprehensive digital strategy to grow the brand online. Our approach was to identify audience segments within customer groups and the trade, along with strengths and challenges at distribution channels. We developed strategies to inspire and educate customers online, provide resources for installers, and help drive conversions at distribution channels.

Cuker redesigned and launched a new mobile responsive website, and redefined their marketing with SEO, search marketing, social media, and digital strategy.

#1

Brand

in Composite Decking

Digital Success

Beautiful images were used to captivate and inspire customers to choose Trex. We elevated the customer exploration process to be the best digital experience in the industry. To further build a community of Trex advocates, we provided the resources and incentivized the trade. Our digital efforts helped boost national distribution of key products, increased brand awareness, and improved SEO results.

#1

Rankings

for Google Search

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