We partnered with Trex, the global leader in wood-alternative composite decking, for digital strategy to grow the brand online, including a new responsive website.
The Cuker strategy team partnered with Trex to develop an online merchandising strategy that made it easier for the consumer to shop by style and select the right product for their situation. The website strategy included an approach for connecting customers to Trex’s dealer network and installer network, driving retail sales and building partnerships. The Trex website responsive design was created for implementation on their Oracle UCM Content Management System which Trex uses to drive their large catalog of website content. By developing a comprehensive mobile responsive design strategy we were able to provide a smooth implementation of this large website of over 600+ pages.
As part of our digital strategy and website overhaul, Cuker’s SEO team led the vision for maximizing traffic. The core of our strategy was to maximize traffic and rankings in Google and through integration with Pinterest. We integrated Pinterest into the website structure to attract customers browsing for inspiration. Our strategic SEO work on content, site structure, and best practices resulted in Trex capturing #1 rankings in Google to key search terms driving significant traffic to the site defending Trex’s position as the authority in composite decking outranking industry-leading competitors like Lowes.com and HomeDepot.com
The strategic partnership has helped Trex to build their brand online, and showcase their extensive product catalog. The responsive website design has stimulated engagement with customers on desktop and mobile devices as they shop for building materials. Innovation and investment in better consumer experiences is what has kept Trex at the top in their industry, and the new website is part of a larger winning strategy to help Trex defend their position as #1.
72%Increase in organic search traffic
1stPosition rankings in Google
1,000New Keyword rankings
SilverW3 Awards for Construction