We partnered with Trex, the global leader in wood-alternative composite decking, for digital strategy to grow the brand online, including a new responsive website.
As part of our digital strategy and website overhaul, Cuker’s SEO team led the vision for maximizing traffic. The core of our strategy was to maximize traffic and rankings in Google and through integration with Pinterest. We integrated Pinterest into the website structure to attract customers browsing for inspiration. Our strategic SEO work on content, site structure, and best practices resulted in Trex capturing #1 rankings in Google to key search terms driving significant traffic to the site defending Trex’s position as the authority in composite decking outranking industry-leading competitors like Lowes.com and HomeDepot.com
The strategic partnership has helped Trex to build their brand online, and showcase their extensive product catalog. The responsive website design has stimulated engagement with customers on desktop and mobile devices as they shop for building materials. Innovation and investment in better consumer experiences is what has kept Trex at the top in their industry, and the new website is part of a larger winning strategy to help Trex defend their position as #1.