Polaris - Smart Pool Cleaning

Polaris partnered with Cuker for SEO, UX strategy, and digital marketing to increase lead generation, product awareness, and drive sales.

For more than 40 years, Polaris has been known worldwide for its quality and premium best-in-class pool cleaners and aquatic products. Focused on engineering, rugged construction, and reliability, Polaris’ robotic and pressure pool cleaners are built to last and provide maximum cleaning power.

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An Inside Look

The Goal

Collaborating with Polaris, our goal was to connect with tech-forward millennial homeowners by developing an effective user experience and digital marketing strategy to drive leads and promote the brand’s line of advanced pool cleaners.

The Approach

First, we developed a UX strategy and digital marketing plan to enrich the Polaris user experience – making it easier for a targeted millennial market to engage and become familiar with the entire product line and premium features. We leveraged SEO by optimizing product category pages and product detail pages to increase search rankings for specific relevant keywords. We then launched email campaigns to boost brand exposure, product awareness, and drive sales.

Campaign Success

By generating tremendous awareness across the entire product line, our strategic partnership with Polaris proved to be a great success. Our coordinated search, UX, and digital marketing efforts generated leads, drove sales, and allowed us to connect with millennial homeowners in a whole new way.