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The Increasing Power of YouTube

In an age where video and visual content is consumed more than ever before, YouTube reigns king. With videos on everything from how to build a coffee table to the bloopers from Season 2 of Friends - YouTube pretty much has it all. It comes as no surprise that the video hosting …
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10 Content Marketing Tips for Success

With 4.9 billion active internet users (62% of the world’s population), there’s plenty of opportunity for businesses to engage with a global audience. Content marketing is one of the most effective ways to generate brand awareness, attract new customers, and ultimately drive sales. Every great brand has relevant content that connects with …
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AI-Powered Search Engines

As AI and machine learning continue to evolve, their application in search engine algorithms is becoming more prominent. With AI-powered search, we can anticipate more conversational, accurate, and personalized results. Today, AI is fundamental to any search engine being used from what search results you see to what related topics you are …
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New Era, New Website

Over the past several years, Cuker has made an incredible transformation from our roots as a boutique digital design and branding shop to the full-service global digital marketing agency we are today.
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Cuker Launches Mobile Optimized eCommerce Site for Fan Diego

One of the leading ceiling fan and lighting retailers in the country, Fan Diego, recently turned to Cuker for a full branding, website design and development, and marketing partnership.
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How Can Influencers Help Your Brand?

Jamie Oliver. Kylie Jenner. Alexa Chung. What do these names all have in common? Right now, they are three of the top social influencers in the world. From lifestyle to fashion to fitness, millions of followers are motivated by their every opinion, recommendation, and insight. From a business perspective, their influence is …
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Why is Content Marketing Important?

Content is not only king…it’s a strategic driving force of today’s digital marketing campaigns. Quality content is what can set your brand apart from all others. As one of the most effective methods of developing your brand presence and driving sales – content marketing is a proven strategy for most businesses. Before …
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Site Speed is the New Black

Site speed is now one of the most important factors in an effective eCommerce strategy. In today’s mobile-first environment (and in light of Google’s recent algorithm update), optimized site speed is absolutely imperative for generating both high conversion rates and optimal search engine rankings. While “site speed” is now one of the …
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What You Need To Know About Google BERT

Google recently made a significant algorithm update, known as Google BERT, to better understand searches and produce results for more natural language queries. The algorithm update will also feed in natural language and search context to their AI technology. Billions of searches everyday will help grow Google’s AI capabilities which improve search …
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Post Right-Side Ad Removal: The New Search Landscape

PPC advertisers fell into hysteria when Google announced it would be removing right side ads from desktop searches. Until this past February, these ads have always appeared alongside Google’s organic search results. The controversial move has fueled a good deal of speculation from advertisers. And while it’s easy to claim that Google’s …
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How the Rise of Voice Search is Changing Digital Marketing

Voice-activated technology is rapidly shifting the digital landscape, with voice search usage jumping dramatically in just the past year, growing from a “statistical zero” at the beginning of 2015 to nearly 10% of searches worldwide by the end of the year. Okay, Siri - what is voice search? To put it simply, …
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Google’s New Mobile Algorithm Update Promises to be Game-Changer

Will they call it Porcupine? Or perhaps Platypus? Regardless of the name, Google’s upcoming mobile update will likely shake up the search landscape and ensure that brands and companies work to make mobile experience a top priority. Right on the heels of previous updates Penguin and Panda that affected a large number …
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10 Digital Agency Principles That Ensure Brand Growth

At Cuker, we are an award winning Digital Agency that provides clients with the latest digital strategies. We take a creative and innovative approach to grow our client’s brands and surpass business goals. As a Digital Agency Partner, we pride ourselves on living by these 10 principles: 1. Partnership At Cuker, we believe …
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Responsive Design for Brands

With over 1.2. billion mobile web users worldwide, it’s clear that mobile is shaping when, where and how consumers shop, research and connect online. Studies have shown that 54% of adults in the U.S. own smartphones and 25% own tablets. Online only storefronts with mobile optimization have seen engagement increase by up …
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Tips to Enhance Your Website’s User Experience (UX)

Your website is a reflection of your business. It’s where most customers first interact and engage with your brand. And what we know holds true with eCommerce experiences – customers love simple, satisfying, and responsive. If you’re not providing a great user experience, your customers will move on to another site (and …
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Affiliate Marketing For Brands

Affiliate marketing is a tactic that allows a publisher to earn commission for promoting your product, service, or brand. Beneficial to both the creator and the brand, affiliate marketing is an effective way to drive sales and online revenue. In fact, affiliate marketing is expected to generate over $8 billion by the …
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5 Keys to eCommerce Success

In recent years, we’ve all become aware of the importance of eCommerce. A gold-standard user experience is now expected by your customers. In fact, global retail eCommerce sales are predicted to surpass 4.9 trillion dollars in 2021. Numbers like this only suggest the business decision to utilize eCommerce to the fullest extent. …
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What you need to know about Accessibility & Websites

Website Accessibility is a hot topic now and key area of focus for web developers. While the Web and eCommerce industries have been unregulated for a long time, the landscape is changing and new rules are coming into play. A key factor driving the push for accessibility is the ADA extending into …
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Is Your Website Optimized for Mobile?

In today’s digital business world, not only is a mobile-friendly and optimized website an option, it’s an absolute necessity. This revelation is not new – we’ve known for years that more people are using mobile devices to browse, search, and buy online. In fact, [61% of Google search traffic](https://www.statista.com/statistics/275814/mobile-share-of-organic-search-engine-visits/) comes directly from …
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Leveraging Google's AMP Project for Mobile

As websites have become increasingly mobile responsive and mobile accessible, and as consumers have continued to shift to browsing the web on their smartphones, the one part that has not kept pace is the efficiency and speed of websites on mobile devices. In 2016 Google officially launched the AMP (Accelerated Mobile Pages) …
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