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Going Green

"Any intelligent fool can make things bigger, more complex, more violent. It takes a touch of genius- and a lot of courage to move in the opposite direction." Take part in the fight to save our planet in peril.
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What is Amazon Marketing Cloud?

Amazon Marketing Cloud (AMC) is a secure, privacy-safe data clean room solution, designed to help marketers measure performance across different media channels. So, what exactly is a ‘data clean room’, you may ask? There’s really no single definition, but its role is to provide a secure place where advertisers can safely share …
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Leveraging Video on Social Media for Brand Marketing

Video content is king in the world of social media. Just go online right now and scroll through the gamut of short-form videos, stories, challenges, vlogging clips, and full-production ads. It’s clear that video on social is the future of marketing and advertising. Video content offers a cost-effective way for marketers to …
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Should You Optimize or Redesign?

You have identified that your website isn’t fully satisfying the needs of your brand. So now what? Should you keep spending time and energy on your old website, or is that a sunk cost? Should you re-envision from the ground up, or will that drag on forever and ultimately end up in …
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Are These 10 Digital Tactics Part of Your Holiday Marketing Mix?

The holiday season is here… well at least for marketers, that is. This year is set to be the largest digital shopping season ever, with eCommerce sales expected to see a double-digit increase over last year. It’s also predicted that digital interactions will influence half of all brick and mortar sales this holiday …
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Content Marketing & SEO Strategies for eCommerce Success

The seamless integration of content marketing and SEO is one of the most powerful tools that brands use for standing out in a competitive digital landscape.  Often people think of content marketing and SEO as two distinct, mutually exclusive initiatives. However, successful brands understand that these two are in reality both components …
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Proven Ways to Increase Your Conversion Rate

Boosting conversion is vital for online businesses. For eCommerce to thrive, attracting visitors to a site is half the equation – brands also need to get people to act and ‘convert’. When conversion rates improve, sales normally see a hike as well. A conversion rate is the percentage of users who complete …
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10 Content Marketing Tips for Success

With 4.9 billion active internet users (62% of the world’s population), there’s plenty of opportunity for businesses to engage with a global audience. Content marketing is one of the most effective ways to generate brand awareness, attract new customers, and ultimately drive sales. Every great brand has relevant content that connects with …
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AI in Marketing

Artificial intelligence (AI) has grown significantly in recent years and isn’t expected to slow down anytime soon. In fact, AI is projected to see an annual growth rate of 37.3% from 2023 to 2030. From Apple’s Face ID to Amazon’s Alexa, AI is seamlessly integrating into our daily lives. You’ve likely been …
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Digital Holiday Shopping Trends

If you haven’t started planning your holiday marketing yet, now is the time. Between Thanksgiving, Black Friday, Christmas and the rest of the winter holidays, this is a highly important time of the year for businesses, especially for eCommerce brands. In fact, holiday eCommerce sales reached a total of $126 billion last …
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