Our goal was to increase Nixon’s product awareness, expand reach, and elevate recognition through digital and social campaigns. From consumers to specialty stores, we wanted to create an experience that would connect users with product features, benefits, and style.
Cuker built a Nixon 101 brand education website to unify the Nixon brand messaging and product presentation across the globe.
We also worked with Nixon to launch a digital campaign promoting the first ever water resistant, durable bluetooth speaker – the Nixon Blaster. The campaign was so effective that the product ‘took off’ online, in specialty retail, and big box retail stores across the nation.