EIZO collaborated with Cuker to elevate their digital presence with a premium web and mobile experience, SEO, and enhanced merchandising for the U.S. market.
EIZO is an international leader in medical monitors, graphics monitors, industrial monitors, gaming displays, and advanced imaging solutions. Headquartered in Ishikawa, Japan, EIZO is known internationally for the quality and reliability of their monitors.
When EIZO and Cuker partnered to grow the brand in the U.S.market, EIZO had already established strong roots in the graphics, industrial, and financial industries. Many of the photos and animated motion pictures that we see in the U.S. are edited and produced using EIZO monitors. EIZO was also looking for growth in their specialized medical monitors and display solutions for the advanced operating rooms, cancer diagnosis and treatment, x-rays, and more. Our goal was to launch a digital strategy to maintain leadership in existing markets and broadcast EIZO’ s innovation for growth in medical monitors.
We worked with EIZO to organize their expansive catalog of products, developing a vertical marketing strategy for the industries we needed to reach online. We developed a digital communications strategy for the website to broadcast new products, innovations, testimonials, events, news, and educational content. We launched brand messaging for the U.S.market to create awareness for EIZO’ s quality and innovation. Our direct response team worked with EIZO to integrate lead generation into website experience to drive more targeted connections for the brand.
Our SEO team has partnered with EIZO to leverage targeted search to drive awareness and traffic for the brand. Through a tailored strategy for each industry, our efforts have delivered 47% growth in traffic for major market segments, 130% growth in leads and 59% growth in overall organic traffic.