Cuker partnered with Yuneec, Intel’s commercial and consumer drone division, for the US launch of its brand and product. Yuneec is the world leader in electric aviation. The Intel-backed company partnered with Cuker to help expand its digital presence and retail footprint in the US.
Cuker ran brand workshops, created brand definition, customer segmentation, B2B and B2C marketing communications strategies, digital experience, content strategy, and launched digital and retail marketing for Yuneec.
The successful brand launch moved large volumes of units through the website and retail channels (including Best Buy), and earned the brand numerous awards and recognition including “Best Drone” at CES, the renowned international electronics trade show in Las Vegas. It was also selected to be the drone partner to film Lady Gaga’s show-stopping 2017 Super Bowl halftime performance.