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Yuneec – Taking Drones to New Heights

Brand Elevation, Website, eCommerce, Digital Marketing, & Retail

Cuker partnered with Yuneec for website design, brand transformation, and digital marketing to help launch its brand and products in the US.

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An Inside Look

The Goal

Yuneec, Intel’s commercial and consumer drone division, is the world leader in electric aviation. The quadcopter and aerial innovation brand worked with Cuker to help expand its digital presence, eCommerce, and retail footprint in the US.

#1

Drone Award - CES

The Approach

Collaborating with Yuneec, Cuker created a marketing strategy to increase awareness, maximize engagement, and drive sales for the brand. We ran workshops, created brand definition, customer segmentation, B2B and B2C marketing communications strategies, digital experience, content strategy, and launched digital and retail marketing.

100%

Increase in Traffic

Campaign Success

Yuneec’s US brand launch was a tremendous success, generating large sales volumes both online and at retail locations. The company earned numerous awards and recognition including “Best Drone” at the renowned CES Trade Show in Las Vegas. Yuneec was also selected as the drone partner to film Lady Gaga’s amazing 2017 Super Bowl halftime performance.

80%

Increase in Online Sales

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