Little Rookies – A New Youth Baseball Experience

Branding, Website & Marketing

Cuker partnered with Little Rookies to reinvent the youth baseball experience. Their vision was to empower child development and shape future athletes through a brand new, uniquely designed program focused on fitness, baseball fundamentals, and fun.

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An Inside Look

The Goal

The goal of this partnership was to build out a successful program regionally, eventually scaling Little Rookies into a national program that would become a household name amongst families across the country.



The Approach

Cuker did end-to-end branding, apparel design, photoshoots and complete web design to give Little Rookies the fresh and modern brand image that it was looking for. We also locked in a partnership with Nike to be the main apparel brand for the up and coming youth baseball program.

In addition, Cuker launched a targeted digital marketing campaign with search and social, driving class registrations and raising awareness for Little Rookies.



Growing on a National Scale

Marketing Success

We effectively launched the Little Rookies program, driving families with kids ages 2-8 to register online and fill its locations across the nation. With a strong digital presence and growing rate of referrals, Little Rookies has hit the ground running since its launch in September 2018 - quickly joining the big leagues of the youth sports world.

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