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Is TikTok Going to Be Banned from the US?

Once again, short-form video platform, TikTok, is facing a potential ban in the U.S. The social media app has been an undeniable force on American phones since it launched back in 2016, but quickly became a platform leader during the pandemic. On March 13, the U.S. House of Representatives passed a bill …
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Should You Optimize or Redesign?

You have identified that your website isn’t fully satisfying the needs of your brand. So now what? Should you keep spending time and energy on your old website, or is that a sunk cost? Should you re-envision from the ground up, or will that drag on forever and ultimately end up in …
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Digital Marketing Strategy for Success this Holiday Season

For eCommerce brands, the holiday season is the most wonderful (and busiest) time of the year. Experts forecast a 14.1% increase this year in holiday spending, according to the National Retail Federation. In fact, many consumers have already begun their holiday shopping. A recent survey found that 45% of consumers began their …
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Apple TV: A Game Changer?

Should your brand care about Apple TV? To truly understand if it’s relevant to your brand, let’s take a look at the role it has in a consumer’s lifestyle.There are 3 types of consumers who watch TV: the cable TV subscribers, the cord-cutters, and the people in-between.Cable TV subscribers engage in programming …
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How to Use Buyer Personas for Better Conversion Rates

As a kid, did you ever create an imaginary friend who was the embodiment of the ideal companion? If you did (or didn’t), that’s ok. Today, marketers create fictional ‘friends’ or characters who define a certain type of customer. They’re called ‘buyer personas’. Buyer personas let your brand focus on a customer’s …
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Helpful Tips to Prepare Your Digital Marketing For the Holiday Season

Who’s ready for the holidays? As the holiday season gets closer and the pandemic continues to evolve, businesses everywhere want to know what’s in store for the upcoming season. Will eCommerce have the same impact as it did last year? Will it continue to grow? Should brands put even more emphasis on …
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Holiday Digital Marketing Guide: Reaching Shoppers and Driving Sales

During the holiday season, consumers are bombarded with an assortment of holiday-themed advertisements, making the landscape both crowded and repetitive. As more brands adopt omnichannel into the framework of their holiday campaign, marketers need to be both clever and strategic if they’re to gain any traction during the holidays. If there was …
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Utilizing AI for Personalization of Websites & Digital Experiences

In the innovation race today, brands are looking to incorporate new technologies - artificial intelligence, user interfaces, big data analysis and advanced merchandising - to create personalized web experiences for their customers. So where do you start?  Who’s doing it well?  What’s the right strategy for your brand?  How do you create …
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The Critical Link Between UX and SEO

In recent years, user experience (UX) has become an increasingly important partner of SEO. The main reason: Google. Google’s algorithms have become quite advanced, placing a greater emphasis on UX when ranking websites. Google uses UX signals as ranking factors when determining where to place content in search results. UX has indirectly …
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Tips to Enhance Your Website’s User Experience (UX)

Your website is a reflection of your business. It’s where most customers first interact and engage with your brand. And what we know holds true with eCommerce experiences – customers love simple, satisfying, and responsive. If you’re not providing a great user experience, your customers will move on to another site (and …
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Why Video is the Future of Social Media

From our mobile phones to laptops, video content has taken over our screens. By 2022, online videos will make up more than 82% of all consumer internet traffic, which is 15 times higher than it was in 2017. It’s not too hard to see why video is so popular these days - …
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Navigating a Recession with Effective Marketing

Amidst the onset of COVID-19, the U.S. experienced a brief recession in April 2020 followed by economic growth in many industries. In 2022, the economy has slowed down due to inflation, rising interest rates, ongoing supply chain disruptions, and the war in Ukraine. These and other factors are leading many to wonder …
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Brands & Amazon

Amazon has grown to have 41% of eCommerce in 2018 and is projected to grow to 50% by 2021. The reach and power of Amazon is undeniable. With their highly sophisticated technology platform, streamlined mobile shopping, and ecosystem of offerings, the retail giant is becoming more dominant every year. Audience & Loyal …
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5 Brands Driven by Digital

In today’s always-connected world, reaching new audiences continues to be shaped by the sea change of movement to digital as the cornerstone marketing effort for large businesses. Brands such as Dominos, Starbucks, REI, Urban Outfitters, and Nordstrom have already shifted the way that they approach connecting to consumers with their product offerings …
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Social Commerce: Growing Your Brand’s Sales on Social Media

Social media plays a significant role in our daily lives. It’s how we connect, communicate, and stay informed in the digital age. Even though that’s hardly new information, for brands, social media is a platform that’s driving revenue through the proverbial roof. In fact, social commerce has gained tremendous momentum in recent …
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Building a Culture for the Digital Age

The new digital age requires businesses to proactively adapt and evolve. Companies need to utilize advanced technology, analyze online customer behavior, and cultivate a harmonious culture within a more distributed (remote and hybrid) workforce. Many past models and traditional ways of thinking will be obsolete in the digital age. Now is the …
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Pinterest for Brands: 5 Ways to Build a Brand Following on Pinterest

It’s official – Pinterest is here to stay. The virtual pinboard for social image sharing is one of the fastest growing websites on the Internet, and consumer and marketer obsession over the social media craze continues to grow. The number of daily Pinterest users has increased by 145% since January. In May, …
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Mobile Commerce for Brands: 7 Strategies for eCommerce Optimization on Mobile Devices

The mobile commerce revolution is fully underway, as eMarketer estimates that mCommerce revenue will grow 73.1% to $11.6 billion by the end of 2012. Online retailers without an iPhone or iPad optimized experience are already behind - with over 115 million smartphone owners and 70 million tablet users in the U.S., 21st …
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The Power of Email Marketing & CRM

Even in the age of social media, where ideas, thoughts, and information are instantaneously exchanged － email marketing remains a vital and effective business strategy to reach and engage a target audience. Why? Consider the following: * 99% of consumers check email at least once a day * Email marketing returns $42 …
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Proven Ways to Increase Your Conversion Rate

Boosting conversion is vital for online businesses. For eCommerce to thrive, attracting visitors to a site is half the equation – brands also need to get people to act and ‘convert’. When conversion rates improve, sales normally see a hike as well. A conversion rate is the percentage of users who complete …
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