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Awwwards Recognizes Rip Curl’s Enhanced Website

Cuker’s recent enhanced eCommerce website for Rip Curl has been recognized by the Awwwards, a site that recognizes the industry’s best web designers, developers and agencies in the world.
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Cuker Named 2018 Webby Honoree

Cuker’s eCommerce website for Little Giraffe has been selected as an Official Honoree in the 22nd Annual Webby Awards in the Websites: Shopping category.
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Say “Hello” to Google’s Gemini

Bard is Google’s conversational generative AI assistant, a competitor to OpenAI’s ChatGPT. Gemini, a recommendation LLM model, underlies several of Google’s generative AI services, assessing text, images, and videos before generating recommendations for specific Google services. Since Bard launched in 2023, people have used it to collaborate with AI in completely new …
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Multi-Channel Attribution Modeling for Digital Marketing

With the growth of the digital landscape and more marketing dollars going toward digital, there is a growing demand for better multi-channel attribution modeling. How do the different channels contribute to generating sales? Should we be giving more credit to one channel over the other? To answer those questions, each touchpoint a …
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Cuker Delivers SEO Results for Top Brands

As rankings on top search engines become more competitive, it is now more essential than ever for Search Engine Optimization (SEO) to be a key element of any brand’s digital marketing campaign. The Cuker search marketing team specializes in navigating the challenging landscape of search engines and driving clients’ results to the …
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Six Essential Elements of Mobile UX Design

Effective mobile design is critical for connecting with today’s on-the-go consumers, who are increasingly using their smartphones and other mobile devices throughout every step of the buying process - from research to discovery and from exploration to purchase.  Just how important is mobile in 2015? Mobile now comprises more than half of …
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New Era, New Website

Over the past several years, Cuker has made an incredible transformation from our roots as a boutique digital design and branding shop to the full-service global digital marketing agency we are today.
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Cuker CEO Talks Email Marketing at ad:tech San Francisco

Cuker CEO and Chief Creative Officer Aaron Cuker was selected to speak on the panel titled “The Death of Email Blasts.”
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Tips to Enhance Your Website’s User Experience (UX)

Your website is a reflection of your business. It’s where most customers first interact and engage with your brand. And what we know holds true with eCommerce experiences – customers love simple, satisfying, and responsive. If you’re not providing a great user experience, your customers will move on to another site (and …
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10 Content Marketing Tips for Success

With 4.9 billion active internet users (62% of the world’s population), there’s plenty of opportunity for businesses to engage with a global audience. Content marketing is one of the most effective ways to generate brand awareness, attract new customers, and ultimately drive sales. Every great brand has relevant content that connects with …
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AI in Marketing

Artificial intelligence (AI) has grown significantly in recent years and isn’t expected to slow down anytime soon. In fact, AI is projected to see an annual growth rate of 37.3% from 2023 to 2030. From Apple’s Face ID to Amazon’s Alexa, AI is seamlessly integrating into our daily lives. You’ve likely been …
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Mobile Trends in Email Marketing

Email is dead? While naysayers have been forecasting the demise of email for years, this reliable channel continues to deliver the highest ROI for brands and companies. What is dead, however, is the ignore-mobile-for-now, head-in-the-sand mentality. The rapid proliferation of smartphones means that a mobile-first email design for brands who want to optimize …
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Benefits of Visual Search for eCommerce

“A picture is worth a thousand words” – we’ve all heard that saying before, right? Well, this visual adage is right on the money when it comes to search capabilities and eCommerce. Instead of words to form a search query, images help us look for products we want to buy. This is …
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Creating an Effective Retargeting Strategy (to Achieve Greater ROI)

Chances are, you’ve spent substantial time, effort, (and money) hoping visitors on your website will shop, fill their carts, and subsequently hit the ‘buy now” button. That’s the perfect shopping scenario. Yet studies show that the typical bounce rate is 49% and an astonishing 96% of people who visit your website are …
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What is Amazon Marketing Cloud?

Amazon Marketing Cloud (AMC) is a secure, privacy-safe data clean room solution, designed to help marketers measure performance across different media channels. So, what exactly is a ‘data clean room’, you may ask? There’s really no single definition, but its role is to provide a secure place where advertisers can safely share …
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This Year's Digital Trends

The digital landscape is shifting rapidly, and this transformation will accelerate even faster this year. With the adoption of both emerging technologies and new capabilities within proven, time-tested channels, brands will have more access to consumers than ever before. Here are ten digital trends that brands can leverage to expand their growth …
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Consumer Shift Towards mCommerce

The mobile market has quickly surpassed eCommerce and shown exponential growth over the years as tablets and mobile devices become more popular for online shopping purposes. The mobile revolution has generated a whole new market for retailers. According to Forbes, last year's Holiday eCommerce sales rose 15%, while mCommerce revenue rose 68% …
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Effective Local Marketing Tactics That Drive Traffic

“Shop local!” Seems we’ve all become quite familiar with the phrase in the last few years. There’s even a recognized day celebrating local businesses in November (Small Business Saturday). Shopping local is the choice of everyday consumers making the decision to buy produce, clothing, and day to day items from a local …
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The Increasing Power of YouTube

In an age where video and visual content is consumed more than ever before, YouTube reigns king. With videos on everything from how to build a coffee table to the bloopers from Season 2 of Friends - YouTube pretty much has it all. It comes as no surprise that the video hosting …
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Affiliate Marketing For Brands

Affiliate marketing is a tactic that allows a publisher to earn commission for promoting your product, service, or brand. Beneficial to both the creator and the brand, affiliate marketing is an effective way to drive sales and online revenue. In fact, affiliate marketing is expected to generate over $8 billion by the …
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