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What you need to know about Accessibility & Websites

Website Accessibility is a hot topic now and key area of focus for web developers. While the Web and eCommerce industries have been unregulated for a long time, the landscape is changing and new rules are coming into play. A key factor driving the push for accessibility is the ADA extending into …
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Consumer Trends in Online Grocery & Food CPG Shopping

We’ve all had those days when a trip to the grocery store feels a little out of reach. Allotting time out of your busy schedule, circling the parking lot for a spot, wandering the aisles for what you need (cue the impulse buys), standing in the checkout line, then carrying your bags …
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Meet Google Analytics 4

Google has just released its vision for the future of analytics: Google Analytics 4. With more business conducted online and increasing pressure to make sure every marketing dollar is spent appropriately, insights from digital analytics are more crucial than ever before. In a recent survey, marketers said that improving analytics is a …
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The Power and Possibilities of Digital in a Global Crisis

During the COVID-19 crisis, people all over the world had to quickly adjust to new ways of interacting with life – a new digital normal. From work, leisure and community involvement to parenting and school, the pandemic has affected every area of life, and technology is playing a vital role in guiding …
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2023 Black Friday and Cyber Monday Record-Breaking Sales

The 2023 holiday shopping season proved to be another record-breaking period for online sales.
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This Year's Digital Trends

The digital landscape is shifting rapidly, and this transformation will accelerate even faster this year. With the adoption of both emerging technologies and new capabilities within proven, time-tested channels, brands will have more access to consumers than ever before. Here are ten digital trends that brands can leverage to expand their growth …
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The Importance of Simplicity in Website Design

Beauty in Simplicity Your website is where customers learn about your brand and it’s also where your customers go to transact with your business. A great website is both elegant and functional. The simplicity and ease of use can make or break your website experience. Today’s digital consumer is looking to get …
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Leveraging Google's AMP Project for Mobile

As websites have become increasingly mobile responsive and mobile accessible, and as consumers have continued to shift to browsing the web on their smartphones, the one part that has not kept pace is the efficiency and speed of websites on mobile devices. In 2016 Google officially launched the AMP (Accelerated Mobile Pages) …
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COVID-19 Accelerates Transition To Digital Business

While business and life have been gradually transitioning to be more digital since the turn of the century, COVID-19 is accelerating that transition. The ‘new normal’ is going to last a while. Don’t expect things to go back to ‘the way they were’ before COVID-19. Instead, know that our lives are changed …
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Fuel TV Goes Behind the Scenes at Quiksilver Viral Video Shoot

Collaborative viral video project from Quiksilver and Cuker Interactive grabs the attention of Fuel TV's popular television show "The Daily Habit."
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Dunlop Tires Revs Up Web Presence With New Website

New site sets the bar in the automotive industry with advanced features like an interactive fitment guide.
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Apple TV: A Game Changer?

Should your brand care about Apple TV? To truly understand if it’s relevant to your brand, let’s take a look at the role it has in a consumer’s lifestyle.There are 3 types of consumers who watch TV: the cable TV subscribers, the cord-cutters, and the people in-between.Cable TV subscribers engage in programming …
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Virtual Reality & Immersive Digital Experiences

Virtual Reality. Those two buzzwords seem to be following us everywhere.  With so much attention on VR and the recent explosion of Pokemon Go, it is clear that disruptive VR/AR technology will be more than a one-hit wonder.  As the technology improves and VR adoption increases, brand marketers will have to understand …
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What Makes An Effective Video Ad?

Looking for ways to improve brand visibility? Implementing video advertising is a strategy you should consider. With platforms like TikTok and Instagram’s Reels at the height of popularity, it’s no surprise that video consumption has peaked in recent years. As a result, the primary focus of online marketing has shifted towards digital …
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Google’s New Mobile Algorithm Update Promises to be Game-Changer

Will they call it Porcupine? Or perhaps Platypus? Regardless of the name, Google’s upcoming mobile update will likely shake up the search landscape and ensure that brands and companies work to make mobile experience a top priority. Right on the heels of previous updates Penguin and Panda that affected a large number …
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Hummingbird + Penguin: Cuker’s Take on Recent Google Updates

Google did it again… twice, actually. Two algorithm updates, as Internet marketers refer to them, took place over the past few months and the Cuker team welcomes them with open arms. In August, Google launched their largest update since 2010, a core algorithm update called Hummingbird. Hummingbird is more than just an …
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AI in Marketing

Artificial intelligence (AI) has grown significantly in recent years and isn’t expected to slow down anytime soon. In fact, AI is projected to see an annual growth rate of 37.3% from 2023 to 2030. From Apple’s Face ID to Amazon’s Alexa, AI is seamlessly integrating into our daily lives. You’ve likely been …
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The Top Grocery eCommerce Platforms in the U.S.

Since COVID-19 emerged in early 2020, the global pandemic had a profound effect on our way of life and accelerated the shift to eCommerce – and nowhere is that more evident than in the grocery category. During the pandemic, millions of US consumers loaded up their carts and shopped online for the …
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Back to the Future Day: 4 Facts About Media Consumption

It’s Back to the Future Day! October 21, 2015 marks the day Marty McFly time traveled into the future. Thirty years ago we got a glimpse of what media consumption would be like today. Here are 4 interesting facts about media consumption today: 1. Holographic Jaws and Digital BillboardsWhile 3D has come …
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A Comprehensive Guide to OTT Advertising

OTT is ushering in a new era of awareness marketing. In the past, it required millions of dollars to run a TV commercial that would reach a wide range of audiences. ‘Over-the-top’ platforms remove the barrier of entry for growing brands into TV advertising. Today, OTT allows brands to tightly target only …
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