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Cuker CEO Aaron Cuker Speaks at CommNexus Event

How have eCommerce, mobile, and emerging technology changed the way that consumers shop at physical stores? This critical question was addressed by our CEO Aaron Cuker on December 4th when he sat on the panel of the CommNexus marketing event, “Digital In-Store: Re-Imagining How We Shop.” Aaron was joined on the panel …
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Meet Google Analytics 4

Google has just released its vision for the future of analytics: Google Analytics 4. With more business conducted online and increasing pressure to make sure every marketing dollar is spent appropriately, insights from digital analytics are more crucial than ever before. In a recent survey, marketers said that improving analytics is a …
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SMS Marketing 101

Do you know that 6.57 billion people worldwide have a smartphone? And that number is expected to surpass 7.6 billion users by 2027. Here’s another amazing number…23 billion, as in how many text messages are sent every day. With so many people on their phones, SMS (or text) marketing is an effective …
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Digital Marketing Strategy for Success this Holiday Season

For eCommerce brands, the holiday season is the most wonderful (and busiest) time of the year. Experts forecast a 14.1% increase this year in holiday spending, according to the National Retail Federation. In fact, many consumers have already begun their holiday shopping. A recent survey found that 45% of consumers began their …
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Now Announcing Cuker Austin!

They say everything’s bigger in Texas – and we have to agree! Cuker is excited to announce that we have opened a new office in the heart of Austin, Texas. Cuker Austin officially opened its doors last week with a growing team focused on operations and development services. As a hotbed of …
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Building an Influencer Marketing Strategy That Works

At some point in our lives, there’s probably been a trusted person who influenced our viewpoint on a certain subject, given sound advice, or helped us make an important decision. Maybe it was a teacher, a good friend, a peer, or even a celebrity. In business as in life, persuasion is powerful. …
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The Summit Awards Recognizes OluKai’s eCommerce Website

The Summit Creative Awards recently honored full-service digital agency Cuker for the responsive eCommerce website for premium footwear brand OluKai.
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Cuker Wins Three W3 Awards

Cuker is thrilled to announce that we’ve been honored with three 2014 W3 Awards!
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Cuker Honored with Three 2017 Hermes Creative Awards

Cuker was recently honored with three Hermes Creative Awards for our work with clients Amari, Silver Oak, and Little Giraffe.
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Multi-Channel Attribution Modeling for Digital Marketing

With the growth of the digital landscape and more marketing dollars going toward digital, there is a growing demand for better multi-channel attribution modeling. How do the different channels contribute to generating sales? Should we be giving more credit to one channel over the other? To answer those questions, each touchpoint a …
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Omnichannel and the Future of Retail - Shop.org

The Cuker team is back from Denver after attending last month's Shop.org Annual Summit, the annual digital retail conference hosted by the National Retail Federation (NRF). We joined over 4,400 members of the digital retail community at the exciting three-day event, which combined a Digital Retail Boot Camp, 96 expert industry speakers, …
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This Year's Digital Trends

The digital landscape is shifting rapidly, and this transformation will accelerate even faster this year. With the adoption of both emerging technologies and new capabilities within proven, time-tested channels, brands will have more access to consumers than ever before. Here are ten digital trends that brands can leverage to expand their growth …
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The Digital Grocery Shelf Space

Over the last few years, grocery retailers had to adapt and reevaluate most facets of their business. A global pandemic, supply chain challenges, inflation, and demanding consumer preferences all changed the grocery landscape. To keep up to speed, retailers have focused on a handful of trends such as value-consciousness, healthier-eating, elevated consumer …
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Cuker Partners With VF Corporation

Cuker recently partnered with VF Corporation, a global apparel and footwear company that owns more than 30 brands.
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Cuker Partners With Dammit Dolls

Cuker recently partnered with Dammit Dolls, a leading manufacturer of novelty stress-relief toys and gifts, to drive online sales and expand brand awareness through paid search and social campaigns.
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Cuker Launches Optimized eCommerce Website for Vuori

Cuker recently collaborated with the marketing and digital team at Vuori, one of the fastest-growing men’s active apparel companies, to launch an optimized eCommerce website.
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Cuker Awarded as 2018 OMMA Awards Finalist

Cuker is honored to be a finalist for its work on Little Giraffe in the 2018 OMMA Awards.
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Cuker Wins Four IAC Awards

Cuker was recently honored with four awards at the 2023 Internet Advertising Competition.
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Digital and Mobile Sales Strong Over Holidays

The 2013 holiday season saw large increases in digital and mobile sales transactions. A study by IBM Digital Analytics Benchmark found that online sales during the holiday season were up 10.3% year-over-year. Mobile accounted for 35% of all online shopping traffic, a 40% increase from 2012. As for mobile sales, they captured …
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Marketing To Millennial Parents

Every day, 9,000 babies are born to millennial parents in the US alone. Soon, millennials will control the majority of the $2.4 trillion parenting industry. Millennials are redefining parenting, along with the ‘typical’ behaviors, attitudes, and roles parents have displayed for generations. As a marketer, it’s important to understand that the rules …
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