ArcLight - Jason Bourne.

Digital Campaign

Driving Audiences to a Legendary Film. ArcLight Cinemas, a luxury movie theater chain with national locations, turned to Cuker to promote the latest film in the Bourne franchise. Within a few weeks, our targeted, cross-channel digital marketing campaign drove over a million impressions, and thousands of website visitors and new movie-goers into ArcLight Cinemas to see the new Jason Bourne movie. We helped ArcLight reach new audiences across the nation and drive returning customers, and ticket sales proved it.

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THE GOAL

Premium Movie Experience

The success of the Bourne franchise has created a loyal following among action-thriller fans. With the latest installment, our goal was to engage movie-goers and drive them to ArcLight Cinemas for a premium movie-going experience.

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THE APPROACH

Marketing for Success

With increasing social buzz around the series, we were able to harness the power of social media and digital marketing to deliver strategically targeted ads. We used location, audience, and behavioral-based targeting to create broad awareness among a consumer group with high levels of intent. The campaign was able to drive traffic and online sales, resulting in significant ROI. To broaden awareness and engagement, we built out experiential marketing at ArcLight Cinemas’ national branches and integrated it with our social media campaign.We launched a contest leveraging ArcLight Cinemas’ digital properties, hashtags, and social media to encourage user - generated content.As fans poured in to see Jason Bourne, many participated in the social contest, broadcasting their ArcLight experience through social media.The successful integrated campaign generated thousands of ticket sales and hundreds of contest entries, many of which were new customers.

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To broaden awareness and engagement, we built out experiential marketing at ArcLight Cinemas’ national branches and integrated it with our social media campaign. We launched a contest leveraging ArcLight Cinemas’ digital properties, hashtags, and social media to encourage user-generated content. As fans poured in to see Jason Bourne, many participated in the social contest, broadcasting their ArcLight experience through social media. The successful integrated campaign generated thousands of ticket sales and hundreds of contest entries, many of which were new customers.

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Key Results

1M+

Impressions
Over Campaign Period

53%

Bounce Rate
Decrease

Thousands

of Tickets Sold
Over Campaign Period

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