Freshy - Art That Unites People

Freshy x Cuker Agency Case Study

Freshy, a California-born lifestyle footwear brand, partnered with Cuker to help elevate their brand presence and drive growth. With a bold brand identity and a loyal community, Freshy needed a strategic marketing partner to build momentum and scale.

An Inside Look

The Goal

The goal was to accelerate Freshy’s growth and build a strong foundation for long-term success. Through a comprehensive digital marketing strategy and a complete website redesign, Cuker aimed to improve performance across the board, from increasing brand visibility and customer acquisition to boosting conversions and enhancing the overall user experience.

136%

Increase in Sales

The Approach

We began with an in-depth website analysis and crafted a strategic marketing plan. We reenvisioned their digital experience with a complete website redesign, focusing on enhancing the user experience and shopping capabilities to improve conversion rate, drive sales, and increase average order value.

To drive awareness, increase website traffic, and grow sales, we launched a 360-degree digital marketing campaign. We leveraged email, SMS, and paid media to drive both customer acquisition and repeat purchasers, maximizing lifetime value and building a community connected by art and self-expression. From eye-catching ad creative that captured Freshy’s bold identity to data-driven performance tactics, every element was designed to elevate the brand and deliver measurable results.

97%

Conversion Rate Increase

Campaign Success

With a bold new creative direction and an optimized digital experience, Freshy emerged as a fast-growing force in the footwear space. The redesigned website and comprehensive digital marketing strategy brought the brand’s personality to life, making it easier for customers to discover, shop, and return.

The result? A significant lift in performance and engagement, with triple-digit growth in sales, orders, and customer acquisition. This success proves that standout brands can scale quickly and authentically with the right strategy.