Cuker supported the Bigger Than A Bar campaign with brand storytelling techniques, a powerful campaign video, an updated website design and integrated digital marketing.
To bring this campaign to life, we produced a video that would inspire and build a deeper connection with GoMacro’s audience by sharing their brand story with impactful visuals. The video was centered around the campaign’s five pillars: Made with 100% Renewable Energy, Sustainably Grown Ingredients, Plant-Based Nutrition, Mother-Daughter Owned, and Giving Back.
The website needed to clearly communicate the Bigger Than A Bar message. We designed and developed a homepage update that would highlight the brand story while also ensuring an easy and enjoyable shopping experience on both desktop and mobile. We incorporated a video banner, product animations, rollovers, and spotlighted GoMacro’s manifesto with a mix of graphic elements and typography. The campaign’s five pillars were also featured as CTAs encouraging visitors to learn more.
To spread the word about Bigger Than A Bar, we launched a 360 cross-channel digital marketing campaign, utilizing social media, search, video, audio, display, and an effective email marketing strategy. We needed to share GoMacro’s story with their current customers, while also increasing brand awareness and driving online and in-store sales. We also worked hand-in-hand with GoMacro's social team to broadcast their lifestyle content to millennial, health-conscious consumers.