Cuker partnered with GoMacro, a leading plant-based nutrition bar company, to launch a digital brand campaign introducing the world to GoMacro’s story and creating a deeper connection with consumers that goes beyond just a delicious product. Beginning as a mother-daughter passion project, GoMacro has quickly grown into the #1 selling organic bar in the natural channel and one of the fastest growing bars in the category.
Since 2004, GoMacro has been building a bar company that creates a positive impact and who believes that small choices can add up to big change. GoMacro’s story is about a mother-daughter team who used a plant-based diet to fight cancer, a commitment to sustainability, ethically grown ingredients, giving back to the community, and so much more.
GoMacro had a BIG message to share. The goal of the Bigger Than A Bar campaign was to spotlight GoMacro’s brand story, its unique health benefits and overall global impact. We needed to communicate the message that GoMacro is not just a bar - it’s a movement for positive change. The campaign objective was to help GoMacro grow brand awareness and stand out in a highly competitive market, while also driving online and in-store sales.
Cuker supported the Bigger Than A Bar campaign with brand storytelling techniques, a powerful campaign video, an updated website design and integrated digital marketing.
To bring this campaign to life, we produced a video that would inspire and build a deeper connection with GoMacro’s audience by sharing their brand story with impactful visuals. The video was centered around the campaign’s five pillars: Made with 100% Renewable Energy, Sustainably Grown Ingredients, Plant-Based Nutrition, Mother-Daughter Owned, and Giving Back
The website needed to clearly communicate the Bigger Than A Bar message. We designed and developed a homepage update that would highlight the brand story while also ensuring an easy and enjoyable shopping experience on both desktop and mobile. We incorporated a video banner, product animations, rollovers, and spotlighted GoMacro’s manifesto with a mix of graphic elements and typography. The campaign’s five pillars were also featured as CTAs encouraging visitors to learn more.
To spread the word about Bigger Than A Bar, we launched a cross-channel digital marketing campaign, utilizing social media, search, video, audio and an effective email marketing strategy. We needed to share GoMacro’s story with their current customers, while also raising brand awareness and increasing online and in-store sales. We worked hand-in-hand with GoMacro's social team to broadcast their lifestyle content to millennial, health-conscious consumers.
We effectively launched the Bigger Than A Bar campaign, driving brand awareness and building a deeper connection with GoMacro’s target audience. The visual storytelling was a key to the success of this campaign. With a powerful brand story, beautiful imagery and strong digital presence, GoMacro was able to capture more market share and drive both in-store and online sales. Through digital marketing and increased awarenesses, Cuker has helped GoMacro become the #1 selling organic bar in the natural channel and beyond with national retail distribution. Using the power and reach of digital, GoMacro is well positioned to become a household name.
