Cuker partnered with GoMacro, a leading vegan nutrition bar company, to engage their audience on digital, driving brand awareness and online and offline sales.
GoMacro prides itself on using “ingredients grown, not made.” The family-owned company uses fresh ingredients from its farm in Wisconsin, and others like it, to make delicious plant-based bars. GoMacro is the only nutrition bar company that holds all food certifications, including USDA Organic, Gluten-Free, Dairy-Free, Vegan Certified, Soy-Free, Raw and Non-GMO Project Verified.
Cuker and GoMacro joined forces to engage GoMacro’s target consumers which are heavily engaged online for research and purchasing decisions around food brands. Our goal was to help GoMacro stand out in a highly competitive market - to carve out a targeted audience and deliver engaging marketing that drives action.
Our team implemented a targeted, cross-channel digital marketing campaign to expand GoMacro’s digital footprint, grow brand awareness and drive online and in-store sales through GoMacro’s website, Amazon, and brick and mortar retail locations.
We utilized social media, search engine marketing and contextually targeted advertising to capture the attention of its core demographic and to spark interest in the GoMacro brand. We also produced a fresh email design and created engaging video content to incorporate into the comprehensive digital strategy.
In our ongoing partnership, GoMacro has been able to evolve a traditional marketing focus into an integrated digital strategy with measurable results. With Cuker’s help, GoMacro has shown an increase in retail foot traffic and sales, as well as impressive growth in revenue online. The campaign has nearly doubled eCommerce sales while increasing retail lift and boosting Amazon revenue.