Quiksilver / Roxy / DC Shoes
Cuker partnered with leading action sports lifestyle company Quiksilver to launch a product selector for their family of brands. Cuker aligned with each of the brands, Quiksilver, Roxy, and DC Shoes, to create the concept and design the user experience for a product-narrowing tool to help consumers find the perfect pair of jeans.
Quiksilver, Roxy, and DC are among the top selling sportswear brands in action sports. The brands continue to look for opportunities to create a more immersive user journey and an engaging shopping experience online.
As part of our partnership, we designed a user-friendly visual experience for the product selector combined with on-brand copy that speaks to the core consumer and adds some fun to the digital experience.