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XTERRA Wetsuits – Ultimate Performance

Digital Marketing, eCommerce, & Branding

XTERRA Wetsuits partnered with Cuker to grow the brand and increase sales through website design, eCommerce, branding, and digital marketing.

XTERRA Wetsuits is the country’s top triathlon wetsuit manufacturer and sells products exclusively online. By exclusively selling direct to customers, the brand provides lower prices and higher quality products.

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An Inside Look

The Goal

Without the visibility of a retail presence, our goal was to create an aggressive digital marketing and advertising plan that would enhance awareness, increase engagement, boost sales, and redefine the XTERRA Wetsuits brand.

500%

Growth in Online Sales

The Approach

XTERRA Wetsuits looked to Cuker to create a comprehensive advertising and marketing strategy that leveraged endemic industry media, digital advertising, email marketing, search engine marketing, social media, and a promotional video. We created a refreshed brand image that captured the emotions of the athletes and their core audience. Utilizing dramatic photography, we created a brand image that represents commitment, perseverance, and a relentless drive to succeed.

Cuker also redesigned the brand’s website to enhance product features, simplify wetsuit selection, and made it easier to purchase products by integrating eCommerce with ERP order fulfillment software. The new eCommerce functionality featured 1-page checkout, user comments, social bookmarking, and automated emails.

250K+

Email List Subscribers

Campaign Success

Our integrated campaign produced significant results for XTERRA Wetsuits, including an increase in revenue, conversion rates, and customer acquisition. With the success of the campaign, Cuker continues to work with XTERRA Wetsuits to deliver fresh ideas and technologies that will help grow the brand and evolve their digital strategy.

Gold

WMA Sports Website of the Year

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