Without the visibility of a retail presence, our goal was to create an aggressive digital marketing and advertising plan that would enhance awareness, increase engagement, boost sales, and redefine the XTERRA Wetsuits brand.
Growth in Online Sales
XTERRA Wetsuits looked to Cuker to create a comprehensive advertising and marketing strategy that leveraged endemic industry media, digital advertising, email marketing, search engine marketing, social media, and a promotional video. We created a refreshed brand image that captured the emotions of the athletes and their core audience. Utilizing dramatic photography, we created a brand image that represents commitment, perseverance, and a relentless drive to succeed.
Cuker also redesigned the brand’s website to enhance product features, simplify wetsuit selection, and made it easier to purchase products by integrating eCommerce with ERP order fulfillment software. The new eCommerce functionality featured 1-page checkout, user comments, social bookmarking, and automated emails.