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Proven Ways to Increase Your Conversion Rate

Boosting conversion is vital for online businesses. For eCommerce to thrive, attracting visitors to a site is half the equation – brands also need to get people to act and ‘convert’. When conversion rates improve, sales normally see a hike as well. A conversion rate is the percentage of users who complete …
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Rethinking the Customer Journey for the Digital Age

The Digital Age has ushered in a new era in commerce and digital branding, as well as a new set of customer expectations. How and when we shop, make purchasing decisions, and engage with brands has completely changed. In the era of traditional advertising, marketing messages were delivered in a one-way communication …
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How Can Influencers Help Your Brand?

Jamie Oliver. Kylie Jenner. Alexa Chung. What do these names all have in common? Right now, they are three of the top social influencers in the world. From lifestyle to fashion to fitness, millions of followers are motivated by their every opinion, recommendation, and insight. From a business perspective, their influence is …
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5 Keys to eCommerce Success

In recent years, we’ve all become aware of the importance of eCommerce. A gold-standard user experience is now expected by your customers. In fact, global retail eCommerce sales are predicted to surpass 4.9 trillion dollars in 2021. Numbers like this only suggest the business decision to utilize eCommerce to the fullest extent. …
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Site Speed is the New Black

Site speed is now one of the most important factors in an effective eCommerce strategy. In today’s mobile-first environment (and in light of Google’s recent algorithm update), optimized site speed is absolutely imperative for generating both high conversion rates and optimal search engine rankings. While “site speed” is now one of the …
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Affiliate Marketing For Brands

Affiliate marketing is a tactic that allows a publisher to earn commission for promoting your product, service, or brand. Beneficial to both the creator and the brand, affiliate marketing is an effective way to drive sales and online revenue. In fact, affiliate marketing is expected to generate over $8 billion by the …
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Using Social Media Advertising to Drive eCommerce

The last few months has proved to be quite an exciting time for social commerce. Off the success of Facebook Advertising and Twitter’s “Buy Now” button, Pinterest and Instagram both announced similar shopping features within hours of each other. So why are marketers going crazy for social advertising? Social media advertising allows …
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10 Ways To Use Social Media More Responsibly

Social Media has revolutionized our lives and the ways we connect. There are many benefits from the mass adoption of social media. Families and friends can connect so much more easily. Important people, messages, and stories can gain awareness at lightning speed. Individuals can build and create like never before. Businesses can …
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Preparing for Your Website Redesign

Going through a website redesign should be fun and exciting. It’s a chance to rethink how you present your brand digitally and create a fresh website that everyone in the company can be proud to promote.   Before you start on your journey, here’s a list of things you should consider based …
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10 Digital Agency Principles That Ensure Brand Growth

At Cuker, we are an award winning Digital Agency that provides clients with the latest digital strategies. We take a creative and innovative approach to grow our client’s brands and surpass business goals. As a Digital Agency Partner, we pride ourselves on living by these 10 principles: 1. Partnership At Cuker, we believe …
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COVID-19 Accelerates Transition To Digital Business

While business and life have been gradually transitioning to be more digital since the turn of the century, COVID-19 is accelerating that transition. The ‘new normal’ is going to last a while. Don’t expect things to go back to ‘the way they were’ before COVID-19. Instead, know that our lives are changed …
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Digital Trends for the New Year

The outlook for this year includes a variety of technological shifts, both globally and across the digital landscape. With the growth of everything from virtual reality to advancements in the Internet of Things (IoT) and data-driven marketing, technology is transforming the customers expectations from brands and businesses. As the evolution from traditional …
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Preparing For A Digital Holiday Season

This year, holiday shopping will look quite differently than previous years. Because of the COVID-19 pandemic, consumers will be shifting a significant amount of their holiday shopping online. If you want to go shopping at a mall, you’re going to have to line up six feet apart, keep a social distance, and …
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The Ten Commandments for Tablets

American consumer-worship of the iPad reached dizzying new heights during the 2011 holiday shopping season, as tablet ownership doubled and purchases from the devices reached 7% of all online sales on Christmas Day. Since recent numbers make it clear that retailers can't afford to overlook the growing popularity of these devices, here …
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Google’s New Mobile Algorithm Update Promises to be Game-Changer

Will they call it Porcupine? Or perhaps Platypus? Regardless of the name, Google’s upcoming mobile update will likely shake up the search landscape and ensure that brands and companies work to make mobile experience a top priority. Right on the heels of previous updates Penguin and Panda that affected a large number …
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Digital Shopping Trends for the Holiday Season

The holidays are around the corner, which means it’s time to rev up and fine tune your marketing strategies for the busiest time of the year. As omnichannel shopping trends continue to transform with new technology and higher consumer expectations, marketers are preparing for the rush of the holiday season. After all, …
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The Digital Grocery Shelf Space

Over the last few years, grocery retailers had to adapt and reevaluate most facets of their business. A global pandemic, supply chain challenges, inflation, and demanding consumer preferences all changed the grocery landscape. To keep up to speed, retailers have focused on a handful of trends such as value-consciousness, healthier-eating, elevated consumer …
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How to Leverage Big Data for Smarter Marketing

In the next decade, a major part of your business success will depend on how you leverage ‘big data’. Businesses today collect huge volumes of data at incredibly high speeds. With the rise of social media, [2.5 quintillion bytes](https://seedscientific.com/how-much-data-is-created-every-day/) of data are produced every day. This influx of big data can be …
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Google is Going Cookieless...But Not Yet

Cross-site cookies have played a vital role in the web experience for over a quarter of a century. Recording user data like age, gender, historic behavior on websites, and search history, third-party cookies have yielded invaluable information to advertisers looking to optimize ad targeting. But with Google’s push to stop the use …
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The Importance of Simplicity in Website Design

Beauty in Simplicity Your website is where customers learn about your brand and it’s also where your customers go to transact with your business. A great website is both elegant and functional. The simplicity and ease of use can make or break your website experience. Today’s digital consumer is looking to get …
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