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Digital Shopping Trends for the Holiday Season

The holidays are around the corner, which means it’s time to rev up and fine tune your marketing strategies for the busiest time of the year. As omnichannel shopping trends continue to transform with new technology and higher consumer expectations, marketers are preparing for the rush of the holiday season. After all, …
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Omnichannel Creates New Opportunities For Retailers

With the rapid growth of digital consumption, the lines between online and offline shopping experiences have blurred. In order to meet the needs of today’s digital shoppers, retailers must embrace this year’s retail buzzword: omnichannel. Omnichannel focuses on delivering a unified customer experience through all available retail channels including brick-and-mortar stores, online, …
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Twitter Tips

Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers)
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10 Ways Consumers Are Analyzing Your Brand Online

There once was a time when branding experts and marketers would focus on market research, developing the brand messaging, and exposing the brand image through traditional print and television advertising to a passive audience that would accept that message at face value. It was a one-way dialog from brand to consumer. This …
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Creating an Effective Retargeting Strategy (to Achieve Greater ROI)

Chances are, you’ve spent substantial time, effort, (and money) hoping visitors on your website will shop, fill their carts, and subsequently hit the ‘buy now” button. That’s the perfect shopping scenario. Yet studies show that the typical bounce rate is 49% and an astonishing 96% of people who visit your website are …
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This Year's Digital Holiday Shopping Trends

With eCommerce this holiday expected to increase nearly 10% over last year, there's up to $117 billion potentially up for grabs this season - so it’s critical for online retailers to understand the latest in digital trends and to offer an optimized, seamless experience for shoppers across every device. Let’s take a …
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A Healthy & Active Work Environment Delivers Creativity & Productivity

Our focus on wellness in the work environment from the beginning has been a big part of our success, both in work output and growing our team. It is very common within agencies that people are expected to work late nights non-stop, putting in hours and hours behind a desk, then periodically …
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Google’s New Mobile Algorithm Update Promises to be Game-Changer

Will they call it Porcupine? Or perhaps Platypus? Regardless of the name, Google’s upcoming mobile update will likely shake up the search landscape and ensure that brands and companies work to make mobile experience a top priority. Right on the heels of previous updates Penguin and Panda that affected a large number …
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10 Marketing Trends to Watch

This year is drawing to a close, and retailers and marketers are already looking ahead towards the next big trends in digital marketing. Next year promises to deliver sales growth in eCommerce and mobile commerce, along with a new string of marketing “buzzwords” such as SoLoMo and big data. From among the …
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Why is Content Marketing Important?

Content is not only king…it’s a strategic driving force of today’s digital marketing campaigns. Quality content is what can set your brand apart from all others. As one of the most effective methods of developing your brand presence and driving sales – content marketing is a proven strategy for most businesses. Before …
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Affiliate Marketing For Brands

Affiliate marketing is a tactic that allows a publisher to earn commission for promoting your product, service, or brand. Beneficial to both the creator and the brand, affiliate marketing is an effective way to drive sales and online revenue. In fact, affiliate marketing is expected to generate over $8 billion by the …
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5 Keys to eCommerce Success

In recent years, we’ve all become aware of the importance of eCommerce. A gold-standard user experience is now expected by your customers. In fact, global retail eCommerce sales are predicted to surpass 4.9 trillion dollars in 2021. Numbers like this only suggest the business decision to utilize eCommerce to the fullest extent. …
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10 Things That Will Make Customers Love Your Brand

With so many brands out there, providing endless choices for millions of consumers – how do you get people to love your brand? Trust is one of the most valuable traits between a brand and a customer. Yet trust doesn’t just grow on trees. Brands must earn that trust, which is a …
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Helpful Tips to Prepare Your Digital Marketing For the Holiday Season

Who’s ready for the holidays? As the holiday season gets closer and the pandemic continues to evolve, businesses everywhere want to know what’s in store for the upcoming season. Will eCommerce have the same impact as it did last year? Will it continue to grow? Should brands put even more emphasis on …
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The Power of Brand Storytelling

The explosion of digital has now made products and services immediately accessible to consumers from the palm of our hands anytime, anywhere. The average consumer spends around 11 hours a day interacting with digital and other media outlets according to the first-quarter 2018 Nielsen Total Audience Report. Ads are now more targeted …
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The Increasing Power of YouTube

In an age where video and visual content is consumed more than ever before, YouTube reigns king. With videos on everything from how to build a coffee table to the bloopers from Season 2 of Friends - YouTube pretty much has it all. It comes as no surprise that the video hosting …
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The Importance of Simplicity in Website Design

Beauty in Simplicity Your website is where customers learn about your brand and it’s also where your customers go to transact with your business. A great website is both elegant and functional. The simplicity and ease of use can make or break your website experience. Today’s digital consumer is looking to get …
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10 Digital Marketing Trends

The state of digital marketing is constantly evolving. In order to keep up with consumers, brands must adapt to these changing digital trends. This year, mobile will be the hot topic and a key driver for digital marketing success. Here are 10 things to look out for this year: 1. Mobile Will …
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Using Social Media Advertising to Drive eCommerce

The last few months has proved to be quite an exciting time for social commerce. Off the success of Facebook Advertising and Twitter’s “Buy Now” button, Pinterest and Instagram both announced similar shopping features within hours of each other. So why are marketers going crazy for social advertising? Social media advertising allows …
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10 Content Marketing Tips for Success

With 4.9 billion active internet users (62% of the world’s population), there’s plenty of opportunity for businesses to engage with a global audience. Content marketing is one of the most effective ways to generate brand awareness, attract new customers, and ultimately drive sales. Every great brand has relevant content that connects with …
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