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Mobile Social Networking Takes Off

A new report from comScore MobiLens show that mobile social networking is gaining traction, as more and more Americans use their mobile devices to connect to social media networks like Facebook, Twitter, LinkedIn, and MySpace. By the end of January 2010, over 17% of mobile subscribers in the US visited a social …
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Using Social Media Advertising to Drive eCommerce

The last few months has proved to be quite an exciting time for social commerce. Off the success of Facebook Advertising and Twitter’s “Buy Now” button, Pinterest and Instagram both announced similar shopping features within hours of each other. So why are marketers going crazy for social advertising? Social media advertising allows …
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Cuker Recognized By Awwwards For Nixon Blaster Campaign

Cuker’s recent website for the Nixon’s Blaster has by recognized by the Awwwards, an international site that recognizes the industry’s best web designers, developers and agencies.
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Running an Effective Giveaway on Social Media

When it comes to connecting with your audience, few things beat social media giveaways and contests. Giveaways make the consumer excited about your brand and, when done correctly, encourage them to share and spread the word on their personal social channels. This creates an incredible opportunity to build your following, email list, …
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CPG Brands Turn To Digital Marketing During Pandemic

COVID-19 has changed the way Americans shop for products, goods, and services. According to a McKinsey report, US eCommerce experienced 10 years growth in just a three-month period. A historic drop in consumer confidence has been met by a need for essential items such as household supplies and packaged food. Before the …
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Whats Your Holiday Web Marketing Strategy?

Savvy etailers know that holiday purchasing decisions start marinating long before the Thanksgiving turkey. With the last of the Halloween candy barely devoured, the holiday season is already in full swing.
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Influencer and Celebrity Spotlights for Little Giraffe

Cuker's efforts have helped launched and grow a successful influencer program and celebrity strategy for client, Little Giraffe.
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Brands Must Adapt to Modern Consumers

In the past, brands would connect with consumers by running a TV ad, advertising in the local newspaper, having displays in physical store locations or by simply utilizing word-of-mouth. With the rapid growth of technologies like mobile phones and the Internet, brands are now shifting from traditional marketing to digital media in …
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Leveraging the Power of Social Influencer Marketing

As the world and its conversations shift to social media, consumers are looking to their peers for advice on purchase decisions more than ever. This has paved the way for influencer marketing budgets to be doubled in 2018. In fact, according to a Tomoson survey, 59% of marketers plan to increase their …
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World Cup & Social Media: How Brands Are Reaching Online Consumers

This year’s World Cup is said to be the most digitally connected event on the planet to date. Countries from all around the world are streaming the games online, and brands are trying to tap into this unprecedented fervor as they create ways to connect with the digitally driven global audience. ESPN …
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Interactive Day San Diego

We're just now coming down from the interactive high of Interactive Day San Diego, the action-packed, one-day conference showcasing a dizzying array of the latest in social media, mobile applications, online interaction, and other marketing-related technologies. As a perennial advocate of leveraging digital technologies to engage and influence, we were excited to …
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U.S. Crushes Japan and Europe (in status updates, at least...)

Who needs the World Cup when you can demonstrate world domination via Facebook? Americans were recently ranked #1 in accessing social media sites from mobile devices in a new study by comScore. The industry research firm compared mobile content use in the US, Japan and Europe - and the results gave everyone …
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Style Meets Performance

When one of the worldwide leaders in high-performance protective gear and accessories for action sports needed a micro-site to promote an upcoming product, they knew who to go to. We created a new page for Giro's new state-of-the-art helmet called the Reverb, with a cool social media plugin feature that allows fans …
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Rip Curl Takes eCommerce to the Next Level

We recently joined forces with global surf brand Rip Curl to overhaul their North America eCommerce site, and we must say that the results are pretty impressive. The new platform incorporates sophisticated eCommerce features like a custom wetsuit selector, enhanced checkout functionality, and comprehensive social media integration. And best of all - …
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Beecher’s - “World’s Best”

Brand Campaign & Digital Marketing
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10 Marketing Trends to Watch

This year is drawing to a close, and retailers and marketers are already looking ahead towards the next big trends in digital marketing. Next year promises to deliver sales growth in eCommerce and mobile commerce, along with a new string of marketing “buzzwords” such as SoLoMo and big data. From among the …
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Digital: The Age of Business Transparency

The emergence of digital has ushered in an era of business transparency. As a brand, your reputation, positioning, and consumer demand is shaped not only by your strategic persona, but also by the actions that you take as a business and the way you operate as a company. The strength of your …
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Millennials: Marketing for the Next Generation

The group known collectively as Millennials is already shifting the cultural and economic landscape in the U.S. The generation that inspired the front-facing camera and selfie stick, Millennials are coming of age and occupying a larger slice of the U.S. consumer population. With an annual buying power of $200 billion, this generation …
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How Brands Should Leverage TikTok

TikTok has taken the world by storm. With its catchy videos, fun challenges and entertaining features, it's now the hottest social platform on the planet. As more and more people of all ages download the app, brands and marketers are starting to realize that TikTok is a vital tool for reaching consumers …
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Awwwards Recognizes Rip Curl’s Enhanced Website

Cuker’s recent enhanced eCommerce website for Rip Curl has been recognized by the Awwwards, a site that recognizes the industry’s best web designers, developers and agencies in the world.
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