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COVID-19 Accelerates Transition To Digital Business

While business and life have been gradually transitioning to be more digital since the turn of the century, COVID-19 is accelerating that transition. The ‘new normal’ is going to last a while. Don’t expect things to go back to ‘the way they were’ before COVID-19. Instead, know that our lives are changed …
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The Top Grocery eCommerce Platforms in the U.S.

Since COVID-19 emerged in early 2020, the global pandemic had a profound effect on our way of life and accelerated the shift to eCommerce – and nowhere is that more evident than in the grocery category. During the pandemic, millions of US consumers loaded up their carts and shopped online for the …
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How to Leverage Big Data for Smarter Marketing

In the next decade, a major part of your business success will depend on how you leverage ‘big data’. Businesses today collect huge volumes of data at incredibly high speeds. With the rise of social media, [2.5 quintillion bytes](https://seedscientific.com/how-much-data-is-created-every-day/) of data are produced every day. This influx of big data can be …
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Marketing to Generation Z

A new wave of young consumers is emerging and demanding the attention of businesses at a dizzying rate. Gen Z’ers are not only sharp consumers, but they are tech-dependent, financially-savvy and have more resources than previous generations - making them an extremely powerful force that marketers should not ignore. Generation Z holds …
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Apple TV: A Game Changer?

Should your brand care about Apple TV? To truly understand if it’s relevant to your brand, let’s take a look at the role it has in a consumer’s lifestyle.There are 3 types of consumers who watch TV: the cable TV subscribers, the cord-cutters, and the people in-between.Cable TV subscribers engage in programming …
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Consumer Trends in Online Grocery & Food CPG Shopping

We’ve all had those days when a trip to the grocery store feels a little out of reach. Allotting time out of your busy schedule, circling the parking lot for a spot, wandering the aisles for what you need (cue the impulse buys), standing in the checkout line, then carrying your bags …
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Social Commerce: Growing Your Brand’s Sales on Social Media

Social media plays a significant role in our daily lives. It’s how we connect, communicate, and stay informed in the digital age. Even though that’s hardly new information, for brands, social media is a platform that’s driving revenue through the proverbial roof. In fact, social commerce has gained tremendous momentum in recent …
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Apple Pay for Mobile Websites

Thumbprint. Done. Soon this will be all it takes to make a purchase on a mobile device. This new era of instant gratification for mobile shopping is going to reshape consumers’ expectations forever. We’ve already seen the impact and success of one-tap purchasing on mobile with Amazon Prime. The next evolution is …
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Google’s New Mobile Algorithm Update Promises to be Game-Changer

Will they call it Porcupine? Or perhaps Platypus? Regardless of the name, Google’s upcoming mobile update will likely shake up the search landscape and ensure that brands and companies work to make mobile experience a top priority. Right on the heels of previous updates Penguin and Panda that affected a large number …
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Tips for Automating Deployment

Here at Cuker, we have been architecting, building, and hosting custom web applications, mostly built in Django, since 2007. One of the real breakthroughs for us was when we started building a fully automated deployment system. In 2010, just when Heroku was picking up steam, but still did not have any python …
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Back to the Future Day: 4 Facts About Media Consumption

It’s Back to the Future Day! October 21, 2015 marks the day Marty McFly time traveled into the future. Thirty years ago we got a glimpse of what media consumption would be like today. Here are 4 interesting facts about media consumption today: 1. Holographic Jaws and Digital BillboardsWhile 3D has come …
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Agency Life at Cuker

Here at Cuker, we do things differently. Our company culture is built around doing good in the world - whether that's investing in our team members growth, producing quality work for our clients, giving back to our community or doing our part to protect the environment. We pride ourselves on our empowering, …
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Marketing To Millennial Parents

Every day, 9,000 babies are born to millennial parents in the US alone. Soon, millennials will control the majority of the $2.4 trillion parenting industry. Millennials are redefining parenting, along with the ‘typical’ behaviors, attitudes, and roles parents have displayed for generations. As a marketer, it’s important to understand that the rules …
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Brands & Amazon

Amazon has grown to have 41% of eCommerce in 2018 and is projected to grow to 50% by 2021. The reach and power of Amazon is undeniable. With their highly sophisticated technology platform, streamlined mobile shopping, and ecosystem of offerings, the retail giant is becoming more dominant every year. Audience & Loyal …
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Innovation Announcements from Facebook’s F8 Conference

Last week, thousands of developers, creators and entrepreneurs from around the world gathered in San Jose, CA for F8, Facebook’s annual conference about the future of technology. Mark Zuckerberg kicked off the two-day event with a keynote that addressed how Facebook is building a more privacy-focused social platform. He spoke about private …
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10 Digital Agency Principles That Ensure Brand Growth

At Cuker, we are an award winning Digital Agency that provides clients with the latest digital strategies. We take a creative and innovative approach to grow our client’s brands and surpass business goals. As a Digital Agency Partner, we pride ourselves on living by these 10 principles: 1. Partnership At Cuker, we believe …
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Boosting Productivity in a Creative Environment

Productivity is important, but it’s not always easy to come by in a creative environment. We sat down with our CEO, Aaron Cuker, to answer your questions on how to increase productivity within the workplace - both as a team and as a leader. Q: How do you inspire each individual team …
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10 Marketing Trends to Watch

This year is drawing to a close, and retailers and marketers are already looking ahead towards the next big trends in digital marketing. Next year promises to deliver sales growth in eCommerce and mobile commerce, along with a new string of marketing “buzzwords” such as SoLoMo and big data. From among the …
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What is Amazon Marketing Cloud?

Amazon Marketing Cloud (AMC) is a secure, privacy-safe data clean room solution, designed to help marketers measure performance across different media channels. So, what exactly is a ‘data clean room’, you may ask? There’s really no single definition, but its role is to provide a secure place where advertisers can safely share …
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Why is Content Marketing Important?

Content is not only king…it’s a strategic driving force of today’s digital marketing campaigns. Quality content is what can set your brand apart from all others. As one of the most effective methods of developing your brand presence and driving sales – content marketing is a proven strategy for most businesses. Before …
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