Little Giraffe - Love.

eCommerce Website

Cuker worked with luxury baby brand, Little Giraffe to design and develop a mobile-responsive website that would drive significant results.

Best known for its premium baby blanket collection, Little Giraffe was looking to improve its mobile shopping experience for an audience that increasingly shops on the go.

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We completed a responsive redesign of Little Giraffe’s website in order to optimize mobile conversions and drive cross-channel sell-through. Improving the brand’s mobile presence was the key to a seamless user experience across all devices.

Better product catalog presentation, easier navigation and smarter integration of its social media content were just some of the enhancements we made to the mobile site.

Through the redesign, we accomplished clearer brand communication of Little Giraffe’s story, more effectively conveying its high reputation amongst moms and gift-givers.

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We integrated branded content and editorial photos, enhanced merchandising and improved mobile payment options for a smoother checkout process.

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Our search team achieved better targeting for Little Giraffe products by improving SEO for Google’s mobile-first algorithm.

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By implementing CRM and marketing automation, we produced a more manageable and organized hub for Little Giraffe’s marketing team.

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From the initial design to the full development, we created a one-of-a kind, premium responsive site for this luxury baby brand.

Key Results

70%

YOY increase in mobile revenue
after responsive launch

80%

increase in mobile conversion rate

26%

YOY increase in site-wide revenue

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