Cuker worked with luxury baby brand Little Giraffe to design and develop a mobile-responsive website that would drive significant results.
Best known for its premium baby blanket collection, Little Giraffe was looking to improve its mobile shopping experience for an audience that increasingly shops on the go.
We completed a responsive redesign of Little Giraffe’s website in order to optimize mobile conversions and drive cross-channel sell-through. Improving the brand’s mobile presence was the key to a seamless user experience across all devices.
Better product catalog presentation, easier navigation and smarter integration of its social media content were just some of the enhancements we made to the mobile site.
Through the redesign, we accomplished clearer brand communication of Little Giraffe’s story, more effectively conveying its high reputation amongst moms and gift-givers.
We integrated branded content and editorial photos, enhanced merchandising and improved mobile payment options for a smoother checkout process.
Our search team achieved better targeting for Little Giraffe products by improving SEO for Google’s mobile-first algorithm.
By implementing CRM and marketing automation, we produced a more manageable and organized hub for Little Giraffe’s marketing team.
"Aaron and his team have been dedicated partners for the past several years, developing evolving websites and expanding brand awareness by the artful leveraging of digital marketing. We have built the brand online together, realizing double digit increases year over year. Their level of engagement in the brand is so impressive, they are truly a seamless extension of our in-house team."
Trish Moreno, CEO of Little Giraffe