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Mapping Out Your Local Search Strategy

The old adage is that all politics is local - and these days, you can argue that much of online search is too. With the perfect storm of social media proliferation combined with the exponential rise in mobile smartphones and growth of location-based tools like Google Maps, local search is something that your business can't afford to overlook.
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Rip Curl - Live the Search.

Digital Transformation - eCommerce & Digital Marketing
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Callaway - Redefining Golf Technology

Website, eCommerce, Software Development & Digital Marketing
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XTERRA Wetsuits - Ultimate Performance

Digital Marketing, eCommerce, & Branding
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Best and Worst Online Advertising Practices

E-Mail Marketing using a rented list is at the top of list for worst performing advertising tactics. Search Engine Optimization has been consistently ranked as one of the best performing advertising tactics.
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GoMacro - Bigger Than A Bar

Website & Digital Marketing
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Cuker Partners With Dammit Dolls

Cuker recently partnered with Dammit Dolls, a leading manufacturer of novelty stress-relief toys and gifts, to drive online sales and expand brand awareness through paid search and social campaigns.
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Google Partners All-Star Summit Recap

Cuker was one of a handful of top agencies selected to be invited to the 2014 Google Partners All-Star Summit at the Googleplex in Mountain View, CA.  The summit brought together some of the best Search Marketers in the world who traveled from as far away as Egypt.   We got to …
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Cuker at SMX West

Hitting the road for SMX West 2013, it was unclear what we could expect. The sessions and speakers seemed to be top notch, ranging from editors at search marketing publications to the search engine representatives themselves. The lineup of topics seemed to be very diverse, hitting all spectrums of search marketing from …
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Post Right-Side Ad Removal: The New Search Landscape

PPC advertisers fell into hysteria when Google announced it would be removing right side ads from desktop searches. Until this past February, these ads have always appeared alongside Google’s organic search results. The controversial move has fueled a good deal of speculation from advertisers. And while it’s easy to claim that Google’s …
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OluKai - Ocean Lifestyle.

Digital Brand Transformation - eCommerce Website & Digital Marketing
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Multi-Channel Attribution Modeling for Digital Marketing

With the growth of the digital landscape and more marketing dollars going toward digital, there is a growing demand for better multi-channel attribution modeling. How do the different channels contribute to generating sales? Should we be giving more credit to one channel over the other? To answer those questions, each touchpoint a …
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Cuker Spearheads Digital Marketing for OluKai

OluKai, a premium ocean lifestyle brand, recently announced their partnership with Cuker’s digital marketing team on strategy for their brand and website, OluKai.com.
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Whats Your Holiday Web Marketing Strategy?

Savvy etailers know that holiday purchasing decisions start marinating long before the Thanksgiving turkey. With the last of the Halloween candy barely devoured, the holiday season is already in full swing.
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Effective Local Marketing Tactics That Drive Traffic

“Shop local!” Seems we’ve all become quite familiar with the phrase in the last few years. There’s even a recognized day celebrating local businesses in November (Small Business Saturday). Shopping local is the choice of everyday consumers making the decision to buy produce, clothing, and day to day items from a local …
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Cuker to Attend Google Partners All-Star Summit at the Googleplex

Full-service digital agency Cuker recently earned the opportunity to attend the 2014 Google Partners All-Star Summit at Google headquarters in Mountain View, California.
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Leverage Marketing To Maximize Holiday Sales

Online retailers might be breaking out the eggnog early this year as 2010 looks to be one of the most successful eCommerce holiday seasons in memory.
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5 Brands Driven by Digital

In today’s always-connected world, reaching new audiences continues to be shaped by the sea change of movement to digital as the cornerstone marketing effort for large businesses. Brands such as Dominos, Starbucks, REI, Urban Outfitters, and Nordstrom have already shifted the way that they approach connecting to consumers with their product offerings …
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Navigating a Recession with Effective Marketing

Amidst the onset of COVID-19, the U.S. experienced a brief recession in April 2020 followed by economic growth in many industries. In 2022, the economy has slowed down due to inflation, rising interest rates, ongoing supply chain disruptions, and the war in Ukraine. These and other factors are leading many to wonder …
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6 Tips for Black Friday Marketing

Is your brand ready for the rush? Black Friday and Cyber Monday kick the holiday season into full gear, serving as the most anticipated days for shoppers to score the best deals of the year and get a head start on their holiday gifts. Here are six tips as you plan your …
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