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Live from Chicago – IRCE

Greetings from the Windy City, where Cuker is at the center of the action at the 8th annual Internet Retailer Conference and Exhibition (IRCE). We are joined by 8,000 e-retailing executives at the world’s largest eCommerce event, featuring conference speakers and leading industry experts with a pulse on the latest consumer and …
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Marketing During COVID-19

The challenges we face from the Coronavirus will define 2020. More than 175 countries have reported cases of COVID-19, the disease caused by the coronavirus. This outbreak is first and foremost a human tragedy, affecting the lives of hundreds of thousands of people worldwide. Simultaneously, it’s having a growing impact on the …
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Eldorado Stone Partners With Cuker On Website Refresh

Cuker partnered with Eldorado Stone, the leading manufacturer of architectural stone veneer, to provide a strategic update to the brand’s award-winning website.
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Vix Makes A Splash

World-renowned luxury swimwear brand dives into enhanced e-commerce with a powerful new Web platform.
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Cuker Wins Two 2023 w3 Awards

Cuker was honored with two digital marketing awards at the 2023 w3 Awards.
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Digital - the Real Winner of the Super Bowl

Super Bowl Sunday has always been just as much about ads as it is about football, and this year was no exception. The lack of excitement on the field between the Denver Broncos and Seattle Seahawks was made up for by elaborate marketing campaigns off the field. Numerous brands delivered top-notch commercials …
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5 Brands Driven by Digital

In today’s always-connected world, reaching new audiences continues to be shaped by the sea change of movement to digital as the cornerstone marketing effort for large businesses. Brands such as Dominos, Starbucks, REI, Urban Outfitters, and Nordstrom have already shifted the way that they approach connecting to consumers with their product offerings …
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Why The ALS Ice Bucket Challenge Is A Social Media Success

Social media has become flooded with videos of people dumping buckets of ice water over their heads. This viral phenomenon, known as the Ice Bucket Challenge, is raising awareness for amyotrophic lateral sclerosis (ALS), commonly known as Lou Gehrig’s disease. In the past few weeks, we’ve viewed short videos of friends, family …
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10 Digital Marketing Trends

The state of digital marketing is constantly evolving. In order to keep up with consumers, brands must adapt to these changing digital trends. This year, mobile will be the hot topic and a key driver for digital marketing success. Here are 10 things to look out for this year: 1. Mobile Will …
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What's Really Going On With Threads & X?

In the ever-evolving landscape of technology, few apps have generated as much news or chatter as the takeover and rebranding of X (formerly Twitter) and the launch of Instagram’s newest app, Threads. These two social platforms have not only been in the headlines, but also at the forefront of discussions among tech …
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Why Video is the Future of Social Media

From our mobile phones to laptops, video content has taken over our screens. By 2022, online videos will make up more than 82% of all consumer internet traffic, which is 15 times higher than it was in 2017. It’s not too hard to see why video is so popular these days - …
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Are You Including Enough Diversity In Your Marketing?

In today’s marketing world, diversity is much more than just a balanced gender and racial representation in an image you post on social media or incorporate on your website. True marketing diversity and inclusivity requires deep thought, research, a strategic plan, and an empathetic approach to craft communication that deepens human connection …
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Google Marketing Live: The Latest Innovations

Over 5,000 marketers from around the world gathered in San Francisco for Google Marketing Live. At this annual conference, top Google executives present the next innovations to their impressive suite of advertising channels. Here are some of the most important features to keep an eye out for. New Ad Formats Discovery Ads …
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Our Thanks for an Incredible Year

This year was a huge year for digital, and next year looks to be even bigger. This year saw a search engine giant enter the social space, a two-horse race in the exploding smartphone market, a record-setting haul for holiday eCommerce, the death of icon Steve Jobs, huge sales for Amazon's Kindle, …
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Rip Curl Partners With Cuker For Website Optimization

Full service digital agency Cuker recently partnered with international surf leader Rip Curl to launch an enhanced eCommerce website for the iconic brand.
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Cuker Recognized As A Three-Time 2014 OMMA Finalist

Cuker has been recognized as a three-time finalist for the prestigious 2014 OMMA Awards.
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Dogswell Partners With Cuker For Digital Marketing Campaign

Cuker has partnered with premium pet food brand Dogswell on a digital marketing campaign to support the promotion of LiveFree, the company’s line of natural dog food formulated for digestive health.
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Quiksilver Game Scores as Viral Marketing Initiative

Quiksilver is one of the most widely recognized lifestyle brands in the world, popular for authentically capturing the surfing, skateboarding and snowboarding culture in each of their products, events and retail stores.
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Are These 10 Digital Tactics Part of Your Holiday Marketing Mix?

The holiday season is here… well at least for marketers, that is. This year is set to be the largest digital shopping season ever, with eCommerce sales expected to see a double-digit increase over last year. It’s also predicted that digital interactions will influence half of all brick and mortar sales this holiday …
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How to Use Buyer Personas for Better Conversion Rates

As a kid, did you ever create an imaginary friend who was the embodiment of the ideal companion? If you did (or didn’t), that’s ok. Today, marketers create fictional ‘friends’ or characters who define a certain type of customer. They’re called ‘buyer personas’. Buyer personas let your brand focus on a customer’s …
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