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Is TikTok Going to Be Banned from the US?

Once again, short-form video platform, TikTok, is facing a potential ban in the U.S. The social media app has been an undeniable force on American phones since it launched back in 2016, but quickly became a platform leader during the pandemic. On March 13, the U.S. House of Representatives passed a bill …
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How to Leverage Big Data for Smarter Marketing

In the next decade, a major part of your business success will depend on how you leverage ‘big data’. Businesses today collect huge volumes of data at incredibly high speeds. With the rise of social media, [2.5 quintillion bytes](https://seedscientific.com/how-much-data-is-created-every-day/) of data are produced every day. This influx of big data can be …
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This Year's Digital Trends

The digital landscape is shifting rapidly, and this transformation will accelerate even faster this year. With the adoption of both emerging technologies and new capabilities within proven, time-tested channels, brands will have more access to consumers than ever before. Here are ten digital trends that brands can leverage to expand their growth …
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Digital Trends for the New Year

The outlook for this year includes a variety of technological shifts, both globally and across the digital landscape. With the growth of everything from virtual reality to advancements in the Internet of Things (IoT) and data-driven marketing, technology is transforming the customers expectations from brands and businesses. As the evolution from traditional …
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Consumer Trends in Online Grocery & Food CPG Shopping

We’ve all had those days when a trip to the grocery store feels a little out of reach. Allotting time out of your busy schedule, circling the parking lot for a spot, wandering the aisles for what you need (cue the impulse buys), standing in the checkout line, then carrying your bags …
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What Makes An Effective Video Ad?

Looking for ways to improve brand visibility? Implementing video advertising is a strategy you should consider. With platforms like TikTok and Instagram’s Reels at the height of popularity, it’s no surprise that video consumption has peaked in recent years. As a result, the primary focus of online marketing has shifted towards digital …
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What Instagram’s Checkout Launch Means for Brands

Instagram announced the launch of shopping checkout which will allow users to purchase a product without leaving the app. With stored payment info this will create a very quick mobile tap-to-buy shopping experience for users. Checkout through Instagram launched in the U.S. with a select list of around 20 top brands, including …
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New Era, New Website

Over the past several years, Cuker has made an incredible transformation from our roots as a boutique digital design and branding shop to the full-service global digital marketing agency we are today.
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Twitter’s Super Bowl Touchdown

The football battle between the Ravens and 49ers, Beyonce’s sexy half-time show, and a freak power outage combined to generate a record 24.1 million posts on Twitter during Sunday night’s Super Bowl XLVII. That’s up from 13.7 million last year, and doesn’t even include the buzz surrounding the commercials. The most notable …
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Cuker Attends TEDxSanDiego 2015

This past weekend, the Cuker team attended TEDxSanDiego 2015, a forum that encourages and facilitates the unleashing of ideas which have the power to change our world.
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Women-Owned Online Businesses

While there’s great progress being made, there continues to be a gap between women-owned businesses and female leadership roles versus their male counterparts. In 2019, for example, annual revenue of male-owned businesses was [almost 2x higher](https://www.globenewswire.com/news-release/2020/03/10/1998084/0/en/Credit-Scores-and-Revenue-of-Women-Owned-Businesses-Rose-But-Revenue-Gap-Grew-in-2019-According-to-Biz2Credit-s-Annual-Study.html) than of female businesses. Studies also indicate that females only represent [29% of senior management](https://leftronic.com/ceo-statistics/). Though …
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Supporting Black-Owned Online Businesses

You can help support Black-owned businesses by ordering their products online during Black History Month and beyond. The Black Lives Matter movement has shined a light on racial injustice in this country and highlighting the importance of supporting Black-owned businesses. According to [Google Trends](https://trends.google.com/trends/explore?geo=US&q;=Black%20owned), the term ‘Black-owned’ reached peak popularity from May …
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Instagram Launches Reels

Instagram launched Reels last week - a new way to create, discover, and share entertaining videos. This feature is now available in 50 countries worldwide, including the United States, India, and Japan. Instagram has seen success from past rollouts, such as Stories, IGTV, and Instagram Live… and now Reels looks to be …
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Cuker CEO Headlines Ad 2 Event

Cuker’s very own CEO Aaron Cuker was asked to headline an Ad 2 San Diego event on February 20th. Ad 2’s Industry Download, powered by MeetSoci.com, was a half-day advertising and marketing industry seminar for ambitious young professionals. While other industry experts touched on consumer insights and online marketing, Aaron shared an …
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Recent Client Wins at Cuker

The Cuker studio is buzzing with activity this season, as we gear up for a number of exciting new projects in the pipeline for 2013. From Nike to Nixon, we have been given the opportunity to work on digital, brand, and mobile responsive projects for some of today’s leading lifestyle and action …
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Cuker Recognized As A US Search Awards Finalist

Cuker is honored to announce we have been recognized as a finalist for the 2014 US Search Awards in the Best Use of Search - Retail category.
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Cuker CEO to Speak at OMMA LA

Cuker CEO and Chief Creative Officer Aaron Cuker has been selected to speak at OMMA LA.
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Cuker Launches Amari - New Activewear Brand and eCommerce Website

Emerging studio-to-street activewear brand, Amari, recently turned to Cuker to collaborate on a new brand identity and develop a full-feature responsive eCommerce website.
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Dogswell Selects Cuker for Website + Digital Strategy

Full service digital agency Cuker recently partnered with premium and natural pet food brand Dogswell to develop the digital strategy and a responsive website to support the company’s brand update.
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The Increasing Power of YouTube

In an age where video and visual content is consumed more than ever before, YouTube reigns king. With videos on everything from how to build a coffee table to the bloopers from Season 2 of Friends - YouTube pretty much has it all. It comes as no surprise that the video hosting …
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