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Viral Video Marketing Spreading Fast

Viral video is hot, and it's getting even hotter. Last year saw an exponential rise in online video, and the growth is showing no signs of abating in 2009.
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Digital Trends for the New Year

The outlook for this year includes a variety of technological shifts, both globally and across the digital landscape. With the growth of everything from virtual reality to advancements in the Internet of Things (IoT) and data-driven marketing, technology is transforming the customers expectations from brands and businesses. As the evolution from traditional …
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AI in Marketing

Artificial intelligence (AI) has grown significantly in recent years and isn’t expected to slow down anytime soon. In fact, AI is projected to see an annual growth rate of 37.3% from 2023 to 2030. From Apple’s Face ID to Amazon’s Alexa, AI is seamlessly integrating into our daily lives. You’ve likely been …
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Rethinking the Customer Journey for the Digital Age

The Digital Age has ushered in a new era in commerce and digital branding, as well as a new set of customer expectations. How and when we shop, make purchasing decisions, and engage with brands has completely changed. In the era of traditional advertising, marketing messages were delivered in a one-way communication …
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Leveraging Snapchat to Grow Your Brand

In an age where connecting with your audience is key, Snapchat redefines the brand-consumer connection through rich, unique brand experiences. Feeling connected to a brand can stem from many things, but fostering that connection is what brands can and should control. Snapchat serves as the perfect vehicle for doing this, offering the …
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10 Content Marketing Tips for Success

With 4.9 billion active internet users (62% of the world’s population), there’s plenty of opportunity for businesses to engage with a global audience. Content marketing is one of the most effective ways to generate brand awareness, attract new customers, and ultimately drive sales. Every great brand has relevant content that connects with …
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5 Keys to eCommerce Success

In recent years, we’ve all become aware of the importance of eCommerce. A gold-standard user experience is now expected by your customers. In fact, global retail eCommerce sales are predicted to surpass 4.9 trillion dollars in 2021. Numbers like this only suggest the business decision to utilize eCommerce to the fullest extent. …
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Virtual Reality & Immersive Digital Experiences

Virtual Reality. Those two buzzwords seem to be following us everywhere.  With so much attention on VR and the recent explosion of Pokemon Go, it is clear that disruptive VR/AR technology will be more than a one-hit wonder.  As the technology improves and VR adoption increases, brand marketers will have to understand …
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Preparing for Your Website Redesign

Going through a website redesign should be fun and exciting. It’s a chance to rethink how you present your brand digitally and create a fresh website that everyone in the company can be proud to promote.   Before you start on your journey, here’s a list of things you should consider based …
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Mobile Trends in Email Marketing

Email is dead? While naysayers have been forecasting the demise of email for years, this reliable channel continues to deliver the highest ROI for brands and companies. What is dead, however, is the ignore-mobile-for-now, head-in-the-sand mentality. The rapid proliferation of smartphones means that a mobile-first email design for brands who want to optimize …
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What You Need To Know About Google BERT

Google recently made a significant algorithm update, known as Google BERT, to better understand searches and produce results for more natural language queries. The algorithm update will also feed in natural language and search context to their AI technology. Billions of searches everyday will help grow Google’s AI capabilities which improve search …
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Is This The Tipping Point For eCommerce?

COVID-19 drastically changed all of our lives. From social interaction to work and shopping, any sense of everyday normality and ‘business as usual’ was altered in one shape or another. It was a defining year where digital and eCommerce platforms became essential for how we buy products and services in the “new …
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Millennials: Marketing for the Next Generation

The group known collectively as Millennials is already shifting the cultural and economic landscape in the U.S. The generation that inspired the front-facing camera and selfie stick, Millennials are coming of age and occupying a larger slice of the U.S. consumer population. With an annual buying power of $200 billion, this generation …
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Benefits of Visual Search for eCommerce

“A picture is worth a thousand words” – we’ve all heard that saying before, right? Well, this visual adage is right on the money when it comes to search capabilities and eCommerce. Instead of words to form a search query, images help us look for products we want to buy. This is …
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Are Amazon Web Services a Good Fit for My Company?

With Amazon Web Services (AWS) being ranked as a Gartner 2015 public cloud storage services leader, it is a good time to reflect on what you should consider when evaluating AWS for your brand website. All The Power If You Know What You Want Over nine years ago, the Cuker technology team …
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Is Your Website Optimized for Mobile?

In today’s digital business world, not only is a mobile-friendly and optimized website an option, it’s an absolute necessity. This revelation is not new – we’ve known for years that more people are using mobile devices to browse, search, and buy online. In fact, [61% of Google search traffic](https://www.statista.com/statistics/275814/mobile-share-of-organic-search-engine-visits/) comes directly from …
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Holiday Digital Marketing Guide: Reaching Shoppers and Driving Sales

During the holiday season, consumers are bombarded with an assortment of holiday-themed advertisements, making the landscape both crowded and repetitive. As more brands adopt omnichannel into the framework of their holiday campaign, marketers need to be both clever and strategic if they’re to gain any traction during the holidays. If there was …
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Apple TV: A Game Changer?

Should your brand care about Apple TV? To truly understand if it’s relevant to your brand, let’s take a look at the role it has in a consumer’s lifestyle.There are 3 types of consumers who watch TV: the cable TV subscribers, the cord-cutters, and the people in-between.Cable TV subscribers engage in programming …
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COVID-19 Accelerates Transition To Digital Business

While business and life have been gradually transitioning to be more digital since the turn of the century, COVID-19 is accelerating that transition. The ‘new normal’ is going to last a while. Don’t expect things to go back to ‘the way they were’ before COVID-19. Instead, know that our lives are changed …
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Digital Shopping Trends for the Holiday Season

The holidays are around the corner, which means it’s time to rev up and fine tune your marketing strategies for the busiest time of the year. As omnichannel shopping trends continue to transform with new technology and higher consumer expectations, marketers are preparing for the rush of the holiday season. After all, …
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