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What is Amazon Marketing Cloud?

Amazon Marketing Cloud (AMC) is a secure, privacy-safe data clean room solution, designed to help marketers measure performance across different media channels. So, what exactly is a ‘data clean room’, you may ask? There’s really no single definition, but its role is to provide a secure place where advertisers can safely share …
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10 Content Marketing Tips for Success

With 4.9 billion active internet users (62% of the world’s population), there’s plenty of opportunity for businesses to engage with a global audience. Content marketing is one of the most effective ways to generate brand awareness, attract new customers, and ultimately drive sales. Every great brand has relevant content that connects with …
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Rip Curl Partners With Cuker For Website Optimization

Full service digital agency Cuker recently partnered with international surf leader Rip Curl to launch an enhanced eCommerce website for the iconic brand.
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A Comprehensive Guide to OTT Advertising

OTT is ushering in a new era of awareness marketing. In the past, it required millions of dollars to run a TV commercial that would reach a wide range of audiences. ‘Over-the-top’ platforms remove the barrier of entry for growing brands into TV advertising. Today, OTT allows brands to tightly target only …
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How to Leverage Big Data for Smarter Marketing

In the next decade, a major part of your business success will depend on how you leverage ‘big data’. Businesses today collect huge volumes of data at incredibly high speeds. With the rise of social media, [2.5 quintillion bytes](https://seedscientific.com/how-much-data-is-created-every-day/) of data are produced every day. This influx of big data can be …
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New Era, New Website

Over the past several years, Cuker has made an incredible transformation from our roots as a boutique digital design and branding shop to the full-service global digital marketing agency we are today.
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Google Partners All-Star Summit Recap

Cuker was one of a handful of top agencies selected to be invited to the 2014 Google Partners All-Star Summit at the Googleplex in Mountain View, CA.  The summit brought together some of the best Search Marketers in the world who traveled from as far away as Egypt.   We got to …
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Digital and Mobile Sales Strong Over Holidays

The 2013 holiday season saw large increases in digital and mobile sales transactions. A study by IBM Digital Analytics Benchmark found that online sales during the holiday season were up 10.3% year-over-year. Mobile accounted for 35% of all online shopping traffic, a 40% increase from 2012. As for mobile sales, they captured …
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How to Use Buyer Personas for Better Conversion Rates

As a kid, did you ever create an imaginary friend who was the embodiment of the ideal companion? If you did (or didn’t), that’s ok. Today, marketers create fictional ‘friends’ or characters who define a certain type of customer. They’re called ‘buyer personas’. Buyer personas let your brand focus on a customer’s …
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Building an Influencer Marketing Strategy That Works

At some point in our lives, there’s probably been a trusted person who influenced our viewpoint on a certain subject, given sound advice, or helped us make an important decision. Maybe it was a teacher, a good friend, a peer, or even a celebrity. In business as in life, persuasion is powerful. …
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2017 Holiday Revenues Break Records

This holiday shopping season proved to be another record breaking period for online sales and even brought good news to the recently distressed brick-and-mortar retail industry.
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Cyber Week Sales Strong, Yet Slightly Down This Holiday Season

Supply chain shortages, early shopping, and even earlier deals may have contributed to a slight decline in U.S. eCommerce sales during Cyber Week.
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2023 Black Friday and Cyber Monday Record-Breaking Sales

The 2023 holiday shopping season proved to be another record-breaking period for online sales.
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Conversion Optimization for Brands: 5 Tips to Increase Conversions

Today’s brands selling online are all looking for ways to optimize conversions, from increasing landing page and sales conversions to reducing shopping cart abandonment and bounce rates. The solution? For many brands, it’s all about learning your customers’ pain points and understanding why they may be dropping off during conversions. Cuker has …
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Is This The Tipping Point For eCommerce?

COVID-19 drastically changed all of our lives. From social interaction to work and shopping, any sense of everyday normality and ‘business as usual’ was altered in one shape or another. It was a defining year where digital and eCommerce platforms became essential for how we buy products and services in the “new …
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How Data Helps Shape Brand Storytelling

Since prehistoric cave drawings of the Magdalenian age, humans have used information to communicate, entertain, and record daily events. Though much has changed over the last ten thousand years, we are still storytellers…utilizing technology, analytics, and data to shape meaningful narratives that resonate with people and influence human behavior. In today’s digital …
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Digital Trends for the New Year

The outlook for this year includes a variety of technological shifts, both globally and across the digital landscape. With the growth of everything from virtual reality to advancements in the Internet of Things (IoT) and data-driven marketing, technology is transforming the customers expectations from brands and businesses. As the evolution from traditional …
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Navigating the Digital Era: OMMA LA Keynote Recap

At this year’s OMMA LA conference, our CEO Aaron Cuker delivered a keynote presentation with Rip Curl’s SVP of Sales and Marketing, Dylan Slater. The keynote titled “Navigating the Digital Era - Mobile, Digital, Retail & Brand-Building” addressed this new phase in Rip Curl’s business as they evolve for the digital age. …
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Thanksgiving Weekend Brings Record-Breaking Numbers

Black Friday set a new high at $6.22 billion in sales, and Cyber Monday became the single largest shopping day in US history at $7.9 billion in sales.
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Apple Pay for Mobile Websites

Thumbprint. Done. Soon this will be all it takes to make a purchase on a mobile device. This new era of instant gratification for mobile shopping is going to reshape consumers’ expectations forever. We’ve already seen the impact and success of one-tap purchasing on mobile with Amazon Prime. The next evolution is …
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