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Cuker Partners with GoMacro

Cuker recently partnered with GoMacro, a vegan nutrition bar company, to generate brand awareness and promote online and in-store sales through a targeted, integrated marketing campaign.
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GoMacro Partners with Cuker to Launch Bigger Than A Bar Campaign

GoMacro's Bigger Than a Bar campaign spotlights the brand’s story, its unique health benefits and overall global impact.
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Content Marketing & SEO Strategies for eCommerce Success

The seamless integration of content marketing and SEO is one of the most powerful tools that brands use for standing out in a competitive digital landscape.  Often people think of content marketing and SEO as two distinct, mutually exclusive initiatives. However, successful brands understand that these two are in reality both components …
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Marketing During COVID-19

The challenges we face from the Coronavirus will define 2020. More than 175 countries have reported cases of COVID-19, the disease caused by the coronavirus. This outbreak is first and foremost a human tragedy, affecting the lives of hundreds of thousands of people worldwide. Simultaneously, it’s having a growing impact on the …
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COVID-19 Accelerates Transition To Digital Business

While business and life have been gradually transitioning to be more digital since the turn of the century, COVID-19 is accelerating that transition. The ‘new normal’ is going to last a while. Don’t expect things to go back to ‘the way they were’ before COVID-19. Instead, know that our lives are changed …
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2017 Holiday Revenues Break Records

This holiday shopping season proved to be another record breaking period for online sales and even brought good news to the recently distressed brick-and-mortar retail industry.
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Cyber Week Sales Strong, Yet Slightly Down This Holiday Season

Supply chain shortages, early shopping, and even earlier deals may have contributed to a slight decline in U.S. eCommerce sales during Cyber Week.
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Omnichannel and the Future of Retail - Shop.org

The Cuker team is back from Denver after attending last month's Shop.org Annual Summit, the annual digital retail conference hosted by the National Retail Federation (NRF). We joined over 4,400 members of the digital retail community at the exciting three-day event, which combined a Digital Retail Boot Camp, 96 expert industry speakers, …
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Sales Soar this Holiday Season

The holiday shopping season kicked off over Thanksgiving weekend, and once again the biggest shopping event of the year shattered sales records. Many retailers began their “doorbuster” deals one day early on Thanksgiving night, resulting in a slight 1.8% decrease in Black Friday sales despite a 3.5% increase in foot traffic. According …
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Cuker CEO Aaron Cuker Speaks at CommNexus Event

How have eCommerce, mobile, and emerging technology changed the way that consumers shop at physical stores? This critical question was addressed by our CEO Aaron Cuker on December 4th when he sat on the panel of the CommNexus marketing event, “Digital In-Store: Re-Imagining How We Shop.” Aaron was joined on the panel …
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Nixon Goes International With Retail Education Tool

Cuker recently teamed up with premium lifestyle and accessories brand Nixon to launch an international rollout of their digital retail education website.
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5 Brands Driven by Digital

In today’s always-connected world, reaching new audiences continues to be shaped by the sea change of movement to digital as the cornerstone marketing effort for large businesses. Brands such as Dominos, Starbucks, REI, Urban Outfitters, and Nordstrom have already shifted the way that they approach connecting to consumers with their product offerings …
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Pinterest for Brands: 5 Ways to Build a Brand Following on Pinterest

It’s official – Pinterest is here to stay. The virtual pinboard for social image sharing is one of the fastest growing websites on the Internet, and consumer and marketer obsession over the social media craze continues to grow. The number of daily Pinterest users has increased by 145% since January. In May, …
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Apple Pay for Mobile Websites

Thumbprint. Done. Soon this will be all it takes to make a purchase on a mobile device. This new era of instant gratification for mobile shopping is going to reshape consumers’ expectations forever. We’ve already seen the impact and success of one-tap purchasing on mobile with Amazon Prime. The next evolution is …
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CPG Brands Turn To Digital Marketing During Pandemic

COVID-19 has changed the way Americans shop for products, goods, and services. According to a McKinsey report, US eCommerce experienced 10 years growth in just a three-month period. A historic drop in consumer confidence has been met by a need for essential items such as household supplies and packaged food. Before the …
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This Year's Digital Holiday Shopping Trends

With eCommerce this holiday expected to increase nearly 10% over last year, there's up to $117 billion potentially up for grabs this season - so it’s critical for online retailers to understand the latest in digital trends and to offer an optimized, seamless experience for shoppers across every device. Let’s take a …
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Digital Trends for the New Year

The outlook for this year includes a variety of technological shifts, both globally and across the digital landscape. With the growth of everything from virtual reality to advancements in the Internet of Things (IoT) and data-driven marketing, technology is transforming the customers expectations from brands and businesses. As the evolution from traditional …
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Digital and Mobile Sales Strong Over Holidays

The 2013 holiday season saw large increases in digital and mobile sales transactions. A study by IBM Digital Analytics Benchmark found that online sales during the holiday season were up 10.3% year-over-year. Mobile accounted for 35% of all online shopping traffic, a 40% increase from 2012. As for mobile sales, they captured …
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Whats Your Holiday Web Marketing Strategy?

Savvy etailers know that holiday purchasing decisions start marinating long before the Thanksgiving turkey. With the last of the Halloween candy barely devoured, the holiday season is already in full swing.
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Google Partners All-Star Summit Recap

Cuker was one of a handful of top agencies selected to be invited to the 2014 Google Partners All-Star Summit at the Googleplex in Mountain View, CA.  The summit brought together some of the best Search Marketers in the world who traveled from as far away as Egypt.   We got to …
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