Search

Creating Personalized Experiences with Zero Party Data

Consumer data is one of the hottest topics in digital marketing and advertising. Unlike other forms of information, such as third-party data, zero-party data is collected directly and voluntarily from customers themselves. It’s influencing how businesses interact with their customer base, developing solid shopper engagement, retention, and loyalty. In today’s digital world, …
More

Ways to Reduce Shopping Cart Abandonment

When we shop online, there are many reasons that stop us from hitting the ‘complete your order’ button at checkout. We’ve all been there. Here’s a scenario: you’re in the process of buying something you really want, you click the “add to cart” button. Then at checkout, you ask yourself, “maybe I …
More

A Beautiful Partnership

We recently launched a new site in partnership with Sojourn, a new hair care line from Elan Sassoon, the son of hair icon Vidal Sassoon. The new site showcases Sojourn's specialty hair products and advances the company's ambitious mission - to bring advanced education, superior product, and professional integrity back to the …
More

What is Amazon Marketing Cloud?

Amazon Marketing Cloud (AMC) is a secure, privacy-safe data clean room solution, designed to help marketers measure performance across different media channels. So, what exactly is a ‘data clean room’, you may ask? There’s really no single definition, but its role is to provide a secure place where advertisers can safely share …
More

Innovation Announcements from Facebook’s F8 Conference

Last week, thousands of developers, creators and entrepreneurs from around the world gathered in San Jose, CA for F8, Facebook’s annual conference about the future of technology. Mark Zuckerberg kicked off the two-day event with a keynote that addressed how Facebook is building a more privacy-focused social platform. He spoke about private …
More

Google Marketing Live: The Latest Innovations

Over 5,000 marketers from around the world gathered in San Francisco for Google Marketing Live. At this annual conference, top Google executives present the next innovations to their impressive suite of advertising channels. Here are some of the most important features to keep an eye out for. New Ad Formats Discovery Ads …
More

Cuker Wins Two MobileWebAwards

Cuker is pleased to announce that we have won two 2014 MobileWebAwards from the Web Marketing Association’s 3rd annual MobileWebAwards competition.
More

Facebook Announces News Feed Algorithm Update

Facebook has announced it’s made some big changes to its News Feed algorithm. In a post titled “News Feed FYI: Balancing Content from Friends and Pages,” Facebook said it’s constantly evaluating what’s the right mix of content in the News Feed from friends, public figures, publishers, and brands. So why is this …
More

Proven Ways to Increase Your Conversion Rate

Boosting conversion is vital for online businesses. For eCommerce to thrive, attracting visitors to a site is half the equation – brands also need to get people to act and ‘convert’. When conversion rates improve, sales normally see a hike as well. A conversion rate is the percentage of users who complete …
More

OTT is the Next Social Media Ads

In recent years, marketing has undergone a major shift from traditional TV advertising to over-the-top (OTT) advertising. Today, audiences are increasingly using online streaming platforms to consume video content. As more people switch to streaming content, brands are investing more in OTT advertising. By the end of this year, $316.10 billion is …
More

Should You Optimize or Redesign?

You have identified that your website isn’t fully satisfying the needs of your brand. So now what? Should you keep spending time and energy on your old website, or is that a sunk cost? Should you re-envision from the ground up, or will that drag on forever and ultimately end up in …
More

What are NFTs and How Can Brands Use Them?

In the digital world, NFTs are everywhere! And they’re generating huge amounts of buzz…and coin. Take for instance the ‘Nyan Cat’ meme (an animated cat with a pop tart body that glides through space), it cashed in $600,000 last year. That’s just one example of how collected digital assets have become cool, …
More

How to Use Buyer Personas for Better Conversion Rates

As a kid, did you ever create an imaginary friend who was the embodiment of the ideal companion? If you did (or didn’t), that’s ok. Today, marketers create fictional ‘friends’ or characters who define a certain type of customer. They’re called ‘buyer personas’. Buyer personas let your brand focus on a customer’s …
More

A Comprehensive Guide to OTT Advertising

OTT is ushering in a new era of awareness marketing. In the past, it required millions of dollars to run a TV commercial that would reach a wide range of audiences. ‘Over-the-top’ platforms remove the barrier of entry for growing brands into TV advertising. Today, OTT allows brands to tightly target only …
More

Post Right-Side Ad Removal: The New Search Landscape

PPC advertisers fell into hysteria when Google announced it would be removing right side ads from desktop searches. Until this past February, these ads have always appeared alongside Google’s organic search results. The controversial move has fueled a good deal of speculation from advertisers. And while it’s easy to claim that Google’s …
More

Navigating the Digital Era: OMMA LA Keynote Recap

At this year’s OMMA LA conference, our CEO Aaron Cuker delivered a keynote presentation with Rip Curl’s SVP of Sales and Marketing, Dylan Slater. The keynote titled “Navigating the Digital Era - Mobile, Digital, Retail & Brand-Building” addressed this new phase in Rip Curl’s business as they evolve for the digital age. …
More

Cuker Goes to San Jose for Search Marketing Expo West

Just over a week ago, the Cuker Search Marketing Team hopped over to San Jose, CA for Third Door Media’s annual Search Marketing Expo, better known as SMX West. The three day event was jam-packed with content and search marketing tips from the industry’s most respected experts, as well as insider knowledge …
More

Effective Local Marketing Tactics That Drive Traffic

“Shop local!” Seems we’ve all become quite familiar with the phrase in the last few years. There’s even a recognized day celebrating local businesses in November (Small Business Saturday). Shopping local is the choice of everyday consumers making the decision to buy produce, clothing, and day to day items from a local …
More

Apple Pay for Mobile Websites

Thumbprint. Done. Soon this will be all it takes to make a purchase on a mobile device. This new era of instant gratification for mobile shopping is going to reshape consumers’ expectations forever. We’ve already seen the impact and success of one-tap purchasing on mobile with Amazon Prime. The next evolution is …
More

How to Leverage Big Data for Smarter Marketing

In the next decade, a major part of your business success will depend on how you leverage ‘big data’. Businesses today collect huge volumes of data at incredibly high speeds. With the rise of social media, [2.5 quintillion bytes](https://seedscientific.com/how-much-data-is-created-every-day/) of data are produced every day. This influx of big data can be …
More