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Brands Shift Marketing Budgets to Digital

Today, brands are investing an increasing percentage of their marketing budgets on capturing a digital audience. The shift from traditional marketing to digital marketing includes the transition from print ads to social and PPC campaigns. As consumers balance their time between smartphones, tablets and laptops, multi-screen behavior has become the norm. Marketers …
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Navigating the Digital Era: OMMA LA Keynote Recap

At this year’s OMMA LA conference, our CEO Aaron Cuker delivered a keynote presentation with Rip Curl’s SVP of Sales and Marketing, Dylan Slater. The keynote titled “Navigating the Digital Era - Mobile, Digital, Retail & Brand-Building” addressed this new phase in Rip Curl’s business as they evolve for the digital age. …
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Marketing to Generation Z

A new wave of young consumers is emerging and demanding the attention of businesses at a dizzying rate. Gen Z’ers are not only sharp consumers, but they are tech-dependent, financially-savvy and have more resources than previous generations - making them an extremely powerful force that marketers should not ignore. Generation Z holds …
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Zero-Click Checkout

With a mass transition to mobile for online shopping, media consumption, and so much of our daily lives being integrated with our phones, consumers are in turn buying more on mobile devices. In fact, in December 2017, conversion rates for smartphone users were up 12% compared to 2016. There is a paradigm …
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Pinterest for Brands: 5 Ways to Build a Brand Following on Pinterest

It’s official – Pinterest is here to stay. The virtual pinboard for social image sharing is one of the fastest growing websites on the Internet, and consumer and marketer obsession over the social media craze continues to grow. The number of daily Pinterest users has increased by 145% since January. In May, …
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OTT is the Next Social Media Ads

In recent years, marketing has undergone a major shift from traditional TV advertising to over-the-top (OTT) advertising. Today, audiences are increasingly using online streaming platforms to consume video content. As more people switch to streaming content, brands are investing more in OTT advertising. By the end of this year, $316.10 billion is …
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Digital Marketing for Natural Food Brands

Health and wellness have converged into a revolution sparked by media, and food brands are at the forefront of fueling it - creating cleaner, more natural products that are better for us and the world. As consumers adapt healthier and more sustainable ways of consuming products, they are turning to digital to …
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6 Tips for Black Friday Marketing

Is your brand ready for the rush? Black Friday and Cyber Monday kick the holiday season into full gear, serving as the most anticipated days for shoppers to score the best deals of the year and get a head start on their holiday gifts. Here are six tips as you plan your …
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Viral Video Marketing Spreading Fast

Viral video is hot, and it's getting even hotter. Last year saw an exponential rise in online video, and the growth is showing no signs of abating in 2009.
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Cuker Attends ThinkLA AdU

Cuker recently attended ThinkLA AdU, an event series made up of seminars that inform and inspire individuals who work in the Los Angeles advertising and marketing industries.
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Navigating a Recession with Effective Marketing

Amidst the onset of COVID-19, the U.S. experienced a brief recession in April 2020 followed by economic growth in many industries. In 2022, the economy has slowed down due to inflation, rising interest rates, ongoing supply chain disruptions, and the war in Ukraine. These and other factors are leading many to wonder …
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The Power of Email Marketing & CRM

Even in the age of social media, where ideas, thoughts, and information are instantaneously exchanged － email marketing remains a vital and effective business strategy to reach and engage a target audience. Why? Consider the following: * 99% of consumers check email at least once a day * Email marketing returns $42 …
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10 Digital Agency Principles That Ensure Brand Growth

At Cuker, we are an award winning Digital Agency that provides clients with the latest digital strategies. We take a creative and innovative approach to grow our client’s brands and surpass business goals. As a Digital Agency Partner, we pride ourselves on living by these 10 principles: 1. Partnership At Cuker, we believe …
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This Year's Digital Holiday Shopping Trends

With eCommerce this holiday expected to increase nearly 10% over last year, there's up to $117 billion potentially up for grabs this season - so it’s critical for online retailers to understand the latest in digital trends and to offer an optimized, seamless experience for shoppers across every device. Let’s take a …
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Creating Personalized Experiences with Zero Party Data

Consumer data is one of the hottest topics in digital marketing and advertising. Unlike other forms of information, such as third-party data, zero-party data is collected directly and voluntarily from customers themselves. It’s influencing how businesses interact with their customer base, developing solid shopper engagement, retention, and loyalty. In today’s digital world, …
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COVID-19 Accelerates Transition To Digital Business

While business and life have been gradually transitioning to be more digital since the turn of the century, COVID-19 is accelerating that transition. The ‘new normal’ is going to last a while. Don’t expect things to go back to ‘the way they were’ before COVID-19. Instead, know that our lives are changed …
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The Power of Brand Storytelling

The explosion of digital has now made products and services immediately accessible to consumers from the palm of our hands anytime, anywhere. The average consumer spends around 11 hours a day interacting with digital and other media outlets according to the first-quarter 2018 Nielsen Total Audience Report. Ads are now more targeted …
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Leveraging Snapchat to Grow Your Brand

In an age where connecting with your audience is key, Snapchat redefines the brand-consumer connection through rich, unique brand experiences. Feeling connected to a brand can stem from many things, but fostering that connection is what brands can and should control. Snapchat serves as the perfect vehicle for doing this, offering the …
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Digital Shopping Trends for the Holiday Season

The holidays are around the corner, which means it’s time to rev up and fine tune your marketing strategies for the busiest time of the year. As omnichannel shopping trends continue to transform with new technology and higher consumer expectations, marketers are preparing for the rush of the holiday season. After all, …
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10 Content Marketing Tips for Success

With 4.9 billion active internet users (62% of the world’s population), there’s plenty of opportunity for businesses to engage with a global audience. Content marketing is one of the most effective ways to generate brand awareness, attract new customers, and ultimately drive sales. Every great brand has relevant content that connects with …
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